eMarketing: the essential guide to online marketing

Book

2010

Permanent link to this Item
http://hdl.handle.net/11427/4153
Files
eMarketingguide_digitalmarketing.pdf (50.83 MB)
Authors
Stokes, Rob
Journal Title
Link to Journal
http://www.redandyellow.co.za/product/textbook-digital/
Journal ISSN
Volume Title
Publisher
Publisher

University of Cape Town

Department
Department of Information Systems
Faculty
Faculty of Commerce
License

http://creativecommons.org/licenses/by-nc-nd/4.0/

Series
Abstract
eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion.
Description
Keywords
emarketing
internet
marketing

Reference:

Stokes, R. 2010. eMarketing: the essential guide to online marketing. Textbook. University of Cape Town.

Collections
Teaching and Learning