eMarketing: the essential guide to online marketing

Simple item page
dc.contributor.authorStokes, Roben_ZA
dc.date.accessioned2014-07-30T14:27:30Z
dc.date.available2014-07-30T14:27:30Z
dc.date.issued2010en_ZA
dc.description.abstracteMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion.en_ZA
dc.identifier.apacitationStokes, R. (2010). <i>EMarketing: The essential guide to online marketing</i>. University of Cape Town ,Faculty of Commerce ,Department of Information Systems. http://hdl.handle.net/11427/4153en_ZA
dc.identifier.chicagocitationStokes, Rob. <i>EMarketing: The essential guide to online marketing</i>. n.p.: University of Cape Town ,Faculty of Commerce ,Department of Information Systems. 2010. http://hdl.handle.net/11427/4153.en_ZA
dc.identifier.citationStokes, R. 2010. eMarketing: the essential guide to online marketing. Textbook. University of Cape Town.en_ZA
dc.identifier.isbn978-0-620-50266-5en_ZA
dc.identifier.ris TY - Book AU - Stokes, Rob AB - eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion. DA - 2010 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2010 SM - 978-0-620-50266-5 T1 - eMarketing: the essential guide to online marketing TI - eMarketing: the essential guide to online marketing UR - http://hdl.handle.net/11427/4153 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/4153
dc.identifier.vancouvercitationStokes R. EMarketing: The essential guide to online marketing. [place unknown]: University of Cape Town ,Faculty of Commerce ,Department of Information Systems; 2010.http://hdl.handle.net/11427/4153en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Information Systemsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen_ZA
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_ZA
dc.source.urihttp://www.redandyellow.co.za/product/textbook-digital/en_ZA
dc.subject.otheremarketingen_ZA
dc.subject.otherinterneten_ZA
dc.subject.othermarketingen_ZA
dc.titleeMarketing: the essential guide to online marketingen_ZA
dc.typeBooken_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationTeaching and Learningen_ZA
uct.type.resourceTextbooken_ZA
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
eMarketingguide_digitalmarketing.pdf
Size:
50.83 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Teaching and Learning