Browsing by Subject "internet"

Now showing 1 - 2 of 2
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    Open Access
    eMarketing: the essential guide to online marketing
    (2010) Stokes, Rob
    eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion.
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    Open Access
    I found it on the internet preparing for the e-patient in Oman
    (Sultan Qaboos University, 2010) Masters, Ken; Ng'ambi, Dick; Todd, Gail
    In the Information Age, the communication patterns between doctor and patient are changing. Using Everett Rogers' theory of Diffusion of Innovations, this paper begins by examining the diffusion of the Internet in the world and in Oman. It then considers the emergence of e-patients. The characteristics of e-patients are described in some detail. The paper ends by describing steps that should be taken when teaching medical students in Oman so that they can be prepared for e-patients.