Browsing by Subject "emarketing"

Now showing 1 - 2 of 2
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    Open Access
    eMarketing: the essential guide to online marketing
    (2010) Stokes, Rob
    eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion.
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    Open Access
    Internet Marketing: a highly practical guide to every aspect of internet marketing
    (2011) Jones, Alex Trengove; Malczyk, Anna; Beneke, Justin
    This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing.