Internet Marketing: a highly practical guide to every aspect of internet marketing

Book

2011

Permanent link to this Item
http://hdl.handle.net/11427/4154
Files
Internet_Marketing_textbook.pdf (10.15 MB)
Authors
Jones, Alex Trengove
Malczyk, Anna
Beneke, Justin
Journal Title
Link to Journal
https://vula.uct.ac.za/access/content/group/95dfae58-9991-4317-8a1d-e2d58f80b3a3/Published%20OER%20UCT%20Resources/Internet%20Marketing%20textbook.pdf
Journal ISSN
Volume Title
Publisher
Publisher

University of Cape Town

Department
Department of Information Systems
Faculty
Faculty of Commerce
License

http://creativecommons.org/licenses/by-nc/4.0/

Series
Abstract
This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing.
Description
Keywords
emarketing
information systems
internet marketing
marketing
textbook

Reference:

Jones, A., Malczyk, A., Beneke, J. 2011. Internet Marketing: a highly practical guide to every aspect of internet marketing. Textbook. University of Cape Town.

Collections
Teaching and Learning