Browsing by Subject "textbook"

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    Internet Marketing: a highly practical guide to every aspect of internet marketing
    (2011) Jones, Alex Trengove; Malczyk, Anna; Beneke, Justin
    This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing.
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    Tensions between textbook pedagogy and the literacy practices of the disciplinary community: a study of writing in first year economics
    (Elsevier Ldt, 2007) Paxton, Moragh
    This paper describes aspects of a research project which used linguistic and intertextual analysis of student writing to investigate the relationship between the academic curriculum and student voice in a first year economics course at a South African university. I argue that the discourses and practices of first year university economics textbooks provide a model of literacy practices which contradict many of the literacy practices of the discipline of economics. The first year economics textbook in particular, rather than exposing students to a variety of arguments and encouraging the development of critical reading skills appropriate for academic contexts, tends to be single voiced. This gives the impression of consensus in the discipline and it may encourage rote learning and plagiarism. This argument is supported with data from a research project.