Internet Marketing: a highly practical guide to every aspect of internet marketing

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dc.contributor.authorJones, Alex Trengoveen_ZA
dc.contributor.authorMalczyk, Annaen_ZA
dc.contributor.authorBeneke, Justinen_ZA
dc.date.accessioned2014-07-30T14:27:35Z
dc.date.available2014-07-30T14:27:35Z
dc.date.issued2011en_ZA
dc.description.abstractThis textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing.en_ZA
dc.identifier.apacitationJones, A. T., Malczyk, A., & Beneke, J. (2011). <i>Internet Marketing: A highly practical guide to every aspect of internet marketing</i>. University of Cape Town ,Faculty of Commerce ,Department of Information Systems. http://hdl.handle.net/11427/4154en_ZA
dc.identifier.chicagocitationJones, Alex Trengove, Anna Malczyk, and Justin Beneke. <i>Internet Marketing: A highly practical guide to every aspect of internet marketing</i>. n.p.: University of Cape Town ,Faculty of Commerce ,Department of Information Systems. 2011. http://hdl.handle.net/11427/4154.en_ZA
dc.identifier.citationJones, A., Malczyk, A., Beneke, J. 2011. Internet Marketing: a highly practical guide to every aspect of internet marketing. Textbook. University of Cape Town.en_ZA
dc.identifier.ris TY - Book AU - Jones, Alex Trengove AU - Malczyk, Anna AU - Beneke, Justin AB - This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing. DA - 2011 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2011 T1 - Internet Marketing: a highly practical guide to every aspect of internet marketing TI - Internet Marketing: a highly practical guide to every aspect of internet marketing UR - http://hdl.handle.net/11427/4154 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/4154
dc.identifier.vancouvercitationJones AT, Malczyk A, Beneke J. Internet Marketing: A highly practical guide to every aspect of internet marketing. [place unknown]: University of Cape Town ,Faculty of Commerce ,Department of Information Systems; 2011.http://hdl.handle.net/11427/4154en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Information Systemsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.rightsAttribution-NonCommercial 4.0 Internationalen_ZA
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_ZA
dc.source.urihttps://vula.uct.ac.za/access/content/group/95dfae58-9991-4317-8a1d-e2d58f80b3a3/Published%20OER%20UCT%20Resources/Internet%20Marketing%20textbook.pdfen_ZA
dc.subject.otheremarketingen_ZA
dc.subject.otherinformation systemsen_ZA
dc.subject.otherinternet marketingen_ZA
dc.subject.othermarketingen_ZA
dc.subject.othertextbooken_ZA
dc.titleInternet Marketing: a highly practical guide to every aspect of internet marketingen_ZA
dc.typeBooken_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationTeaching and Learningen_ZA
uct.type.resourceTextbooken_ZA
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