Internet Marketing: a highly practical guide to every aspect of internet marketing

Jones, Alex Trengove; Malczyk, Anna; Beneke, Justin

Internet Marketing: a highly practical guide to every aspect of internet marketing

http://hdl.handle.net/11427/4154

Abstract:

This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing.

Reference:

Jones, A., Malczyk, A., Beneke, J. 2011. Internet Marketing: a highly practical guide to every aspect of internet marketing. Textbook. University of Cape Town.