Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization

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dc.contributor.advisorLicker, Paulen_ZA
dc.contributor.advisorRoode, Dewalden_ZA
dc.contributor.authorRhodes, Joan Helenen_ZA
dc.date.accessioned2014-08-05T10:05:12Z
dc.date.available2014-08-05T10:05:12Z
dc.date.issued2004en_ZA
dc.descriptionIncludes bibliographical references (leaves 219-236).
dc.description.abstractThis study uses a conceptual framework to enquire into the local appropriation of Information Communication Technologies (lCTs) within a rural, gender development organization. The purpose of this research has been to examine how lCTs can be integrated with an extant rural development organization to improve the effectiveness of trading activities. Three major viewpoints, development, technology and development and marketing were examined and these contributed to the conceptual framework, used in this study to guide and direct the research process. An interpretative field study using participative action research was the main data collection methodology.en_ZA
dc.identifier.apacitationRhodes, J. H. (2004). <i>Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Department of Information Systems. Retrieved from http://hdl.handle.net/11427/5977en_ZA
dc.identifier.chicagocitationRhodes, Joan Helen. <i>"Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2004. http://hdl.handle.net/11427/5977en_ZA
dc.identifier.citationRhodes, J. 2004. Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Rhodes, Joan Helen AB - This study uses a conceptual framework to enquire into the local appropriation of Information Communication Technologies (lCTs) within a rural, gender development organization. The purpose of this research has been to examine how lCTs can be integrated with an extant rural development organization to improve the effectiveness of trading activities. Three major viewpoints, development, technology and development and marketing were examined and these contributed to the conceptual framework, used in this study to guide and direct the research process. An interpretative field study using participative action research was the main data collection methodology. DA - 2004 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2004 T1 - Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization TI - Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization UR - http://hdl.handle.net/11427/5977 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/5977
dc.identifier.vancouvercitationRhodes JH. Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization. [Thesis]. University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2004 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/5977en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Information Systemsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherInformation Systemsen_ZA
dc.titleUsing a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organizationen_ZA
dc.typeDoctoral Thesis
dc.type.qualificationlevelDoctoral
dc.type.qualificationnamePhDen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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