Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization
Doctoral Thesis
2004
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University of Cape Town
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Abstract
This study uses a conceptual framework to enquire into the local appropriation of Information Communication Technologies (lCTs) within a rural, gender development organization. The purpose of this research has been to examine how lCTs can be integrated with an extant rural development organization to improve the effectiveness of trading activities. Three major viewpoints, development, technology and development and marketing were examined and these contributed to the conceptual framework, used in this study to guide and direct the research process. An interpretative field study using participative action research was the main data collection methodology.
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Includes bibliographical references (leaves 219-236).
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Rhodes, J. 2004. Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization. University of Cape Town.