The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour

dc.contributorAlur, Rushikeshen_ZA
dc.contributor.authorEyal, Katherine
dc.date.accessioned2014-06-19T08:38:42Z
dc.date.available2014-06-19T08:38:42Z
dc.date.issued2013
dc.description.abstractThese lecture notes look at consumer behaviour and cognitive limitations, specifically targeting rational and irrational behaviour, bounded rationality, sunk costs, and affective forecasting errors.en_ZA
dc.identifier.apacitationEyal, K. (2013). The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour [OER]. Retrieved from http://hdl.handle.net/11427/1000en_ZA
dc.identifier.chicagocitationEyal, Katherine. (2013). "The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour." http://hdl.handle.net/11427/1000en_ZA
dc.identifier.citationEyal, K. 2013. <i>The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour</i> [OER]. http://hdl.handle.net/11427/1000en_ZA
dc.identifier.ris TY - Open Education Resources AU - Eyal, Katherine AB - These lecture notes look at consumer behaviour and cognitive limitations, specifically targeting rational and irrational behaviour, bounded rationality, sunk costs, and affective forecasting errors. DA - 2013 DB - OpenUCT DP - University of Cape Town KW - rational, irrational, behaviour, sunk costs LK - https://open.uct.ac.za PY - 2013 T1 - The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour TI - The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour UR - http://hdl.handle.net/11427/1000 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/1000
dc.identifier.vancouvercitationEyal K. The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour [OER]. provided on lecture given 2014-06-19T08:38:42Z [cited yyyy month dd]. Available from http://hdl.handle.net/11427/1000en_ZA
dc.languageengen_ZA
dc.relation.ispartofseriesECO2003Fen_ZA
dc.rightsAttribution 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/*
dc.subjectrational, irrational, behaviour, sunk costsen_ZA
dc.titleThe Theory of Consumer Behaviour: cognitive limitations and consumer behaviouren_ZA
dc.typeOpen Education Resource
uct.type.publicationTeaching and Learningen_ZA
uct.type.resourceLecture notesen_ZA
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Chapter+6+slides.pdf
Size:
1.93 MB
Format:
Adobe Portable Document Format
Description:
License bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
1.87 KB
Format:
Item-specific license agreed upon to submission
Description: