The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour
dc.contributor | Alur, Rushikesh | en_ZA |
dc.contributor.author | Eyal, Katherine | |
dc.date.accessioned | 2014-06-19T08:38:42Z | |
dc.date.available | 2014-06-19T08:38:42Z | |
dc.date.issued | 2013 | |
dc.description.abstract | These lecture notes look at consumer behaviour and cognitive limitations, specifically targeting rational and irrational behaviour, bounded rationality, sunk costs, and affective forecasting errors. | en_ZA |
dc.identifier.apacitation | Eyal, K. (2013). The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour [OER]. Retrieved from http://hdl.handle.net/11427/1000 | en_ZA |
dc.identifier.chicagocitation | Eyal, Katherine. (2013). "The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour." http://hdl.handle.net/11427/1000 | en_ZA |
dc.identifier.citation | Eyal, K. 2013. <i>The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour</i> [OER]. http://hdl.handle.net/11427/1000 | en_ZA |
dc.identifier.ris | TY - Open Education Resources AU - Eyal, Katherine AB - These lecture notes look at consumer behaviour and cognitive limitations, specifically targeting rational and irrational behaviour, bounded rationality, sunk costs, and affective forecasting errors. DA - 2013 DB - OpenUCT DP - University of Cape Town KW - rational, irrational, behaviour, sunk costs LK - https://open.uct.ac.za PY - 2013 T1 - The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour TI - The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour UR - http://hdl.handle.net/11427/1000 ER - | en_ZA |
dc.identifier.uri | http://hdl.handle.net/11427/1000 | |
dc.identifier.vancouvercitation | Eyal K. The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour [OER]. provided on lecture given 2014-06-19T08:38:42Z [cited yyyy month dd]. Available from http://hdl.handle.net/11427/1000 | en_ZA |
dc.language | eng | en_ZA |
dc.relation.ispartofseries | ECO2003F | en_ZA |
dc.rights | Attribution 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/us/ | * |
dc.subject | rational, irrational, behaviour, sunk costs | en_ZA |
dc.title | The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour | en_ZA |
dc.type | Open Education Resource | |
uct.type.publication | Teaching and Learning | en_ZA |
uct.type.resource | Lecture notes | en_ZA |