The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour

Open Education Resource

2013

Permanent link to this Item
http://hdl.handle.net/11427/1000
Files
Chapter+6+slides.pdf (1.93 MB)
Authors
Eyal, Katherine
Journal Title
Link to Journal
Journal ISSN
Volume Title
Publisher
Publisher
License

http://creativecommons.org/licenses/by/3.0/us/

Series

ECO2003F

Abstract
These lecture notes look at consumer behaviour and cognitive limitations, specifically targeting rational and irrational behaviour, bounded rationality, sunk costs, and affective forecasting errors.
Description
Keywords
rational, irrational, behaviour, sunk costs

Reference:

Eyal, K. 2013. The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour [OER]. http://hdl.handle.net/11427/1000

Collections
Teaching and Learning