Collaborative new product development : a study of governance and outcomes
Doctoral Thesis
2003
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University of Cape Town
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Abstract
This study contributes to the understanding of the role of relational governance and formal contractual governance within short-term new product development focused alliances and proposes relevant managerial implications.
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Bibliography: leaves 184-207.
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Parker, H. 2003. Collaborative new product development : a study of governance and outcomes. University of Cape Town.