The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour
Permanent link to this Item
Date
2013
Authors
Journal Title
Link to Journal
Journal ISSN
Volume Title
Publisher
Publisher
Abstract
These lecture notes look at consumer behaviour and cognitive limitations, specifically targeting rational and irrational behaviour, bounded rationality, sunk costs, and affective forecasting errors.
Description
Reference:
Eyal, K. 2013. The Theory of Consumer Behaviour: cognitive limitations and consumer behaviour [OER]. http://hdl.handle.net/11427/1000