Building trust in e-commerce

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dc.contributor.advisorBrice, Helenen_ZA
dc.contributor.authorRurick, Peter Gen_ZA
dc.date.accessioned2014-11-21T16:10:46Z
dc.date.available2014-11-21T16:10:46Z
dc.date.issued2002en_ZA
dc.descriptionBibliography : leaves B1-B8.en_ZA
dc.description.abstractThis study primarily investigates the processes and capabilities which are important for building and developing trust in e-Commerce. The main area of focus of this study is on the factors and enablers which can be applied by online retailers to build trust and communicate trustworthiness to online consumers. Throughout the study these factors and enablers are commonly referred to as the 'building blocks of trust in e-Commerce'. It is argued that without trust, e-Commerce cannot reach its full potential and that the building blocks of trust in e-Commerce can be applied to build and develop trust in e-Commerce. This study further investigates consumer perceptions of e-Commerce, and the deterrents to online shopping. Special emphasis was placed on important e-Commerce issues, central to building and developing trust in e-Commerce, such as privacy, security and fulfilment. As part of the recommendations, a conceptual model for building trust In e-Commerce is presented, which maps out the online trust building process with the general building blocks of trust in e-Commerce at its core.en_ZA
dc.identifier.apacitationRurick, P. G. (2002). <i>Building trust in e-commerce</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/9766en_ZA
dc.identifier.chicagocitationRurick, Peter G. <i>"Building trust in e-commerce."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2002. http://hdl.handle.net/11427/9766en_ZA
dc.identifier.citationRurick, P. 2002. Building trust in e-commerce. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Rurick, Peter G AB - This study primarily investigates the processes and capabilities which are important for building and developing trust in e-Commerce. The main area of focus of this study is on the factors and enablers which can be applied by online retailers to build trust and communicate trustworthiness to online consumers. Throughout the study these factors and enablers are commonly referred to as the 'building blocks of trust in e-Commerce'. It is argued that without trust, e-Commerce cannot reach its full potential and that the building blocks of trust in e-Commerce can be applied to build and develop trust in e-Commerce. This study further investigates consumer perceptions of e-Commerce, and the deterrents to online shopping. Special emphasis was placed on important e-Commerce issues, central to building and developing trust in e-Commerce, such as privacy, security and fulfilment. As part of the recommendations, a conceptual model for building trust In e-Commerce is presented, which maps out the online trust building process with the general building blocks of trust in e-Commerce at its core. DA - 2002 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2002 T1 - Building trust in e-commerce TI - Building trust in e-commerce UR - http://hdl.handle.net/11427/9766 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/9766
dc.identifier.vancouvercitationRurick PG. Building trust in e-commerce. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2002 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/9766en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherManagement and Business Administrationen_ZA
dc.titleBuilding trust in e-commerceen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMBusScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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