Web analytics strategy: a model for adopting and implementing advanced Web Analytics

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dc.contributor.advisorSeymour, Lisaen_ZA
dc.contributor.authorDakela, Sibongisenien_ZA
dc.date.accessioned2014-12-27T19:46:34Z
dc.date.available2014-12-27T19:46:34Z
dc.date.issued2011en_ZA
dc.descriptionIncludes bibliographical references (leaves 290-306).en_ZA
dc.description.abstractWeb Analytics (WA) is an evaluative technique originating from and driven by business in its need to get more value out of understanding the usage of its Web sites and strategies therein. It is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage for the online visitor, the online customer and the business with Web site presence. Current WA practice is criticised because it involves mostly raw statistics and therefore the practice tends to be inconsistent and misleading. Using grounded action research, personal observations and a review of online references, the study reviews the current state of WA to to propose an appropriate model and guidelines for a Web Analytics adoption and implementation in an electronic commerce organisation dealing with online marketing.en_ZA
dc.identifier.apacitationDakela, S. (2011). <i>Web analytics strategy: a model for adopting and implementing advanced Web Analytics</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Department of Information Systems. Retrieved from http://hdl.handle.net/11427/10288en_ZA
dc.identifier.chicagocitationDakela, Sibongiseni. <i>"Web analytics strategy: a model for adopting and implementing advanced Web Analytics."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2011. http://hdl.handle.net/11427/10288en_ZA
dc.identifier.citationDakela, S. 2011. Web analytics strategy: a model for adopting and implementing advanced Web Analytics. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Dakela, Sibongiseni AB - Web Analytics (WA) is an evaluative technique originating from and driven by business in its need to get more value out of understanding the usage of its Web sites and strategies therein. It is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage for the online visitor, the online customer and the business with Web site presence. Current WA practice is criticised because it involves mostly raw statistics and therefore the practice tends to be inconsistent and misleading. Using grounded action research, personal observations and a review of online references, the study reviews the current state of WA to to propose an appropriate model and guidelines for a Web Analytics adoption and implementation in an electronic commerce organisation dealing with online marketing. DA - 2011 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2011 T1 - Web analytics strategy: a model for adopting and implementing advanced Web Analytics TI - Web analytics strategy: a model for adopting and implementing advanced Web Analytics UR - http://hdl.handle.net/11427/10288 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/10288
dc.identifier.vancouvercitationDakela S. Web analytics strategy: a model for adopting and implementing advanced Web Analytics. [Thesis]. University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2011 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/10288en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Information Systemsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherInformation Systemsen_ZA
dc.titleWeb analytics strategy: a model for adopting and implementing advanced Web Analyticsen_ZA
dc.typeDoctoral Thesis
dc.type.qualificationlevelDoctoral
dc.type.qualificationnamePhDen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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