Theory-driven evaluation of a Financial Services Provider's (FSP) induction programme

Master Thesis

2010

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University of Cape Town

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Abstract
Many contemporary organisations implement programmes to gain a competitive advantage over their rivals. Such organisations invest money and human capital into such programmes and this has given rise to the need for accountability of these programmes. The field of programme evaluation makes use of social science research methods to investigate the effectiveness of programmes and to offer guidance on how best to improve these programmes. Programme evaluation has different approaches and theory-driven evaluation is one such approach. This dissertation makes use of the theory-driven evaluation approach to develop a programme theory for a Financial Services Provider (FSP)'s induction programme. The induction programme that is implemented by the FSP is targeted at new employees and aims to improve their knowledge and skill and in the long term to retain these new employees.
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Includes bibliographical references (leaves 40-46).

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