The impact of action strategies on entrepreneurial success of emerging

Doctoral Thesis

2011

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University of Cape Town

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Research in the field of financial management of start-up SMEs in South Africa has suggested that many of these businesses could benefit from the implementation of rudimentary financial management practices such as improved access to finance and greater cash flow stability (GEM, 2003). Studies have indicated that high performing entrepreneurs have benefited from Complete Planning and Critical Point Planning Strategies as well as higher levels of Entrepreneurial Orientation (Krausse, 2005). Studies pertaining to the latter have focused on understanding or forecasting the entrepreneurial act in relation to success or failure and have been able to define more accurately, multiple dimensions of strategy. The purpose of this study was to examine the use of psychological factors such as strategy process characteristics and entrepreneurial orientation in explaining success in entrepreneurship research in a cross-sectional sample of 192 entrepreneurs in the Western Cape. This study examines mediating and moderating effects of entrepreneurial actions and strategies such as complete planning, critical point planning, reactive, and opportunistic strategies, as well as entrepreneurial orientation on the financial management practices-entrepreneurial success relationship. This study demonstrates the importance of the aforementioned personal strategies and how they could impact on the overall strategy-success relationships of start-up entrepreneurs.
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