The megatext : towards a literary theory of the media

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dc.contributor.authorIqani, Mehitabelen_ZA
dc.date.accessioned2014-10-21T06:52:03Z
dc.date.available2014-10-21T06:52:03Z
dc.date.issued2005en_ZA
dc.descriptionIncludes bibliographical references (leaves 169-172).en_ZA
dc.description.abstractThe Megatext: Towards a Literary Theory of the Media argues for a new conception of the media landscape; one that manages to critically engage the mass dimensions of the contemporary phenomenon of media without losing the value of particular socio-economic and cultorological approaches that have been established in the field thus far. Initially, the thesis reviews current approaches to media studies, including structural, sociological and philosophical approaches. Then, through a technique of descriptive observation gleaned from practical experience in the media field, a current snapshot of the contemporary media landscape is offered, with key defining characteristics outlined, which are used to categorise various instances of media into what is termed "the media matrix". Thereafter, with the aim of developing a theoretical approach that is conceptually large enough to assess the media as a broadly textual phenomenon, literary theories of textuality and inter-textuality are discussed in the framework of contemporary media production and consumption patterns and applied to the common media text. Once it has been established that the myriad of media texts that exist are indeed connected in a variety of inter-textual ways. an in-depth discussion of the various contextual, or supra-textual, realities that unite media into the megatext are discussed. This discussion largely deals with issues of authorship and readership and also draws on literary theories dealing with the same. Finally, the thesis concludes by offering a definition of the megatext, a definition that it is argued could form the basis for further theoretical, textual and literary explorations of the contemporary phenomenon of mass media.en_ZA
dc.identifier.apacitationIqani, M. (2005). <i>The megatext : towards a literary theory of the media</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies. Retrieved from http://hdl.handle.net/11427/8658en_ZA
dc.identifier.chicagocitationIqani, Mehitabel. <i>"The megatext : towards a literary theory of the media."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2005. http://hdl.handle.net/11427/8658en_ZA
dc.identifier.citationIqani, M. 2005. The megatext : towards a literary theory of the media. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Iqani, Mehitabel AB - The Megatext: Towards a Literary Theory of the Media argues for a new conception of the media landscape; one that manages to critically engage the mass dimensions of the contemporary phenomenon of media without losing the value of particular socio-economic and cultorological approaches that have been established in the field thus far. Initially, the thesis reviews current approaches to media studies, including structural, sociological and philosophical approaches. Then, through a technique of descriptive observation gleaned from practical experience in the media field, a current snapshot of the contemporary media landscape is offered, with key defining characteristics outlined, which are used to categorise various instances of media into what is termed "the media matrix". Thereafter, with the aim of developing a theoretical approach that is conceptually large enough to assess the media as a broadly textual phenomenon, literary theories of textuality and inter-textuality are discussed in the framework of contemporary media production and consumption patterns and applied to the common media text. Once it has been established that the myriad of media texts that exist are indeed connected in a variety of inter-textual ways. an in-depth discussion of the various contextual, or supra-textual, realities that unite media into the megatext are discussed. This discussion largely deals with issues of authorship and readership and also draws on literary theories dealing with the same. Finally, the thesis concludes by offering a definition of the megatext, a definition that it is argued could form the basis for further theoretical, textual and literary explorations of the contemporary phenomenon of mass media. DA - 2005 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2005 T1 - The megatext : towards a literary theory of the media TI - The megatext : towards a literary theory of the media UR - http://hdl.handle.net/11427/8658 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/8658
dc.identifier.vancouvercitationIqani M. The megatext : towards a literary theory of the media. [Thesis]. University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2005 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/8658en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentCentre for Film and Media Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherMedia Studiesen_ZA
dc.titleThe megatext : towards a literary theory of the mediaen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMAen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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