Metadata: not a four-letter word

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2014-02

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University of Cape Town. OpenUCT


University of Cape Town

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Since starting my work here at OpenUCT in mid-November 2013, I've been using the word ‘metadata' quite a lot (sometimes also spelled ‘meatdata' at first attempt). Say this word to a given member of the general public and you will usually elicit the following response: a slight glazing or crossing of the eyes, accompanied by dull incomprehension, and a tentative "What's that?" This is not to say that these people don't know what metadata is or don't use it themselves on a daily basis; there simply comes a point where conceptions and definitions diverge from everyday experience, and seem to enter the magical realm of fairy dust and crop circles.
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