Exploring employees' attitudes towards employment equity from a social identity perspective

Master Thesis

2013

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University of Cape Town

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Employees from different racial and gender groups in South Africa tend to differ in their attitudes towards Employment Equity (EE) strategies, particularly, towards preferential treatment in terms of EE. Negative attitudes towards preferential treatment in turn may act as contributing factors to demographic changes towards a more representative workforce being slow in organisations. The objective of the study was to explore factors that influence this difference in employees? attitudes from a Social Identity Theory (SIT) perspective.
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