Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa

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dc.contributor.advisorShaw, Corrinneen_ZA
dc.contributor.authorDeacon, Lenen_ZA
dc.date.accessioned2014-12-28T14:53:39Z
dc.date.available2014-12-28T14:53:39Z
dc.date.issued2008en_ZA
dc.descriptionIncludes bibliographical references (leaves 160-164).en_ZA
dc.description.abstractOn the surface it would appear that the Government's intention to attract more members to medical schemes has not been successful as hoped, with membership remaining relatively constant but with an increase shift in the profile of most schemes. More specifically, the 18 to 35 year old population appears to be increasingly reluctant to participate in medical schemes. It has become ever more difficult to attract and retain these members and it seems that the needs of this particular segment are not being met. Due to this apparent lack of both understanding and the meeting of the needs of this segment, the outcome of an investigation into the perceptions, attitudes and needs of these members, together with what motivates these segments, requires closer analysis. The intention of this study is to improve customer loyalty within this segment.en_ZA
dc.identifier.apacitationDeacon, L. (2008). <i>Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa</i>. (Thesis). University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Mechanical Engineering. Retrieved from http://hdl.handle.net/11427/10369en_ZA
dc.identifier.chicagocitationDeacon, Len. <i>"Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa."</i> Thesis., University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Mechanical Engineering, 2008. http://hdl.handle.net/11427/10369en_ZA
dc.identifier.citationDeacon, L. 2008. Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Deacon, Len AB - On the surface it would appear that the Government's intention to attract more members to medical schemes has not been successful as hoped, with membership remaining relatively constant but with an increase shift in the profile of most schemes. More specifically, the 18 to 35 year old population appears to be increasingly reluctant to participate in medical schemes. It has become ever more difficult to attract and retain these members and it seems that the needs of this particular segment are not being met. Due to this apparent lack of both understanding and the meeting of the needs of this segment, the outcome of an investigation into the perceptions, attitudes and needs of these members, together with what motivates these segments, requires closer analysis. The intention of this study is to improve customer loyalty within this segment. DA - 2008 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2008 T1 - Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa TI - Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa UR - http://hdl.handle.net/11427/10369 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/10369
dc.identifier.vancouvercitationDeacon L. Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa. [Thesis]. University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Mechanical Engineering, 2008 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/10369en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Mechanical Engineeringen_ZA
dc.publisher.facultyFaculty of Engineering and the Built Environment
dc.publisher.institutionUniversity of Cape Town
dc.titleFinding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africaen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMIndAdminen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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