What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa

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dc.contributor.advisorBurgess, Steven Michaelen_ZA
dc.contributor.authorHeyns-Nell, Charlèneen_ZA
dc.date.accessioned2015-01-10T06:44:32Z
dc.date.available2015-01-10T06:44:32Z
dc.date.issued2009en_ZA
dc.descriptionIncludes abstract.en_ZA
dc.descriptionIncludes bibliographical references (p. 149-222).en_ZA
dc.description.abstractConventional market orientation philosophy holds that behavioural and philosophical/cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong positive relations on business performance. In the present research, the effects of market orientation on performance are assessed concurrently with two other types of strategic orientation: technology orientation and learning orientation. In addition, we assess the mediating properties of entrepreneurship and innovativeness on the relationship of these three types of strategic orientation on business performance.en_ZA
dc.identifier.apacitationHeyns-Nell, C. (2009). <i>What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/11882en_ZA
dc.identifier.chicagocitationHeyns-Nell, Charlène. <i>"What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2009. http://hdl.handle.net/11427/11882en_ZA
dc.identifier.citationHeyns-Nell, C. 2009. What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Heyns-Nell, Charlène AB - Conventional market orientation philosophy holds that behavioural and philosophical/cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong positive relations on business performance. In the present research, the effects of market orientation on performance are assessed concurrently with two other types of strategic orientation: technology orientation and learning orientation. In addition, we assess the mediating properties of entrepreneurship and innovativeness on the relationship of these three types of strategic orientation on business performance. DA - 2009 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2009 T1 - What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa TI - What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa UR - http://hdl.handle.net/11427/11882 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/11882
dc.identifier.vancouvercitationHeyns-Nell C. What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2009 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/11882en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherManagement Studies and Business Scienceen_ZA
dc.titleWhat mediates the effects of market orientation on performance? : the case of high technology companies in South Africaen_ZA
dc.typeDoctoral Thesis
dc.type.qualificationlevelDoctoral
dc.type.qualificationnamePhDen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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