The process of marketing strategy design : an illustrative example for post graduate courses

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dc.contributor.advisorMiller, Pen_ZA
dc.contributor.advisorJervis, Wen_ZA
dc.contributor.authorAsher, Clive Masureiken_ZA
dc.date.accessioned2014-12-13T06:24:29Z
dc.date.available2014-12-13T06:24:29Z
dc.date.issued1982en_ZA
dc.descriptionBibliography: p. 291-297.en_ZA
dc.description.abstractThe marketing of academic courses is a topic receiving increasing attention - both in terms of academic interest and out of practical necessity. In this study an extensive marketing evaluation is done of a particular course - the Industrial Administration Programme (IAP) at the University of Cape Town. This example serves as the specific model used to illustrate the process of marketing strategy design. The primary objective of this study is to illustrate how the principles of marketing strategy design may effectively be used to formulate a specific and detailed marketing strategy and plan for academic courses but particularly those at post graduate level. The illustrative example chosen is the Industrial Administration Programme offered by the Faculty of Engineering at U.C.T. Though the very specific nature of the research done into the IAP precludes the use of this study as a universal model for evolving a marketing strategy for academic courses, it does serve the function of acting as a guide as to how similar marketing problems may be approached. Part I describes the theory, process and procedures adopted to recommend the marketing strategy, while Part II describes in detail the specific plan suggested.en_ZA
dc.identifier.apacitationAsher, C. M. (1982). <i>The process of marketing strategy design : an illustrative example for post graduate courses</i>. (Thesis). University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Mechanical Engineering. Retrieved from http://hdl.handle.net/11427/9981en_ZA
dc.identifier.chicagocitationAsher, Clive Masureik. <i>"The process of marketing strategy design : an illustrative example for post graduate courses."</i> Thesis., University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Mechanical Engineering, 1982. http://hdl.handle.net/11427/9981en_ZA
dc.identifier.citationAsher, C. 1982. The process of marketing strategy design : an illustrative example for post graduate courses. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Asher, Clive Masureik AB - The marketing of academic courses is a topic receiving increasing attention - both in terms of academic interest and out of practical necessity. In this study an extensive marketing evaluation is done of a particular course - the Industrial Administration Programme (IAP) at the University of Cape Town. This example serves as the specific model used to illustrate the process of marketing strategy design. The primary objective of this study is to illustrate how the principles of marketing strategy design may effectively be used to formulate a specific and detailed marketing strategy and plan for academic courses but particularly those at post graduate level. The illustrative example chosen is the Industrial Administration Programme offered by the Faculty of Engineering at U.C.T. Though the very specific nature of the research done into the IAP precludes the use of this study as a universal model for evolving a marketing strategy for academic courses, it does serve the function of acting as a guide as to how similar marketing problems may be approached. Part I describes the theory, process and procedures adopted to recommend the marketing strategy, while Part II describes in detail the specific plan suggested. DA - 1982 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 1982 T1 - The process of marketing strategy design : an illustrative example for post graduate courses TI - The process of marketing strategy design : an illustrative example for post graduate courses UR - http://hdl.handle.net/11427/9981 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/9981
dc.identifier.vancouvercitationAsher CM. The process of marketing strategy design : an illustrative example for post graduate courses. [Thesis]. University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Mechanical Engineering, 1982 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/9981en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Mechanical Engineeringen_ZA
dc.publisher.facultyFaculty of Engineering and the Built Environment
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherIndustrial Administrationen_ZA
dc.titleThe process of marketing strategy design : an illustrative example for post graduate coursesen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMIndAdminen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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