New masculinities in a vernacular culture : a comparative analysis of two South African men's lifestyle magazines

Doctoral Thesis

2008

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http://hdl.handle.net/11427/8129
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thesis_hum_2008_viljoen_e.pdf (4.61 MB)
Authors
Viljoen, Estella
Supervisors
Glenn, Ian
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University of Cape Town

Department
Centre for Film and Media Studies
Faculty
Faculty of Humanities
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Abstract
This thesis chronicles the emergence of men's lifestyle magazines within South Africa between 1997 and 2007. It aims to contextualize the emergence of these magazines within the broader South African context and position each magazine as representing a nuanced masculine ideal to the mainstream male readers. This thesis then offers a critical reading of two more marginal men's lifestyle magazines, namely, MaksiMan (2001-2007) and BLINK (2004-2007).
Description

Includes abstract.


Includes bibliographical references (p. 273-289).

Keywords
Film and Media Studies

Reference:

Viljoen, E. 2008. New masculinities in a vernacular culture : a comparative analysis of two South African men's lifestyle magazines. University of Cape Town.

Collections
PhD / Doctoral