Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010

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dc.contributor.advisorBurgess, Steven Michaelen_ZA
dc.contributor.authorJere, Mlenga Goldenen_ZA
dc.date.accessioned2015-01-02T09:07:32Z
dc.date.available2015-01-02T09:07:32Z
dc.date.issued2011en_ZA
dc.description.abstractThis research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally.en_ZA
dc.identifier.apacitationJere, M. G. (2011). <i>Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/10974en_ZA
dc.identifier.chicagocitationJere, Mlenga Golden. <i>"Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2011. http://hdl.handle.net/11427/10974en_ZA
dc.identifier.citationJere, M. 2011. Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Jere, Mlenga Golden AB - This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally. DA - 2011 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2011 T1 - Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 TI - Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 UR - http://hdl.handle.net/11427/10974 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/10974
dc.identifier.vancouvercitationJere MG. Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2011 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/10974en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherManagement Studiesen_ZA
dc.titleAdvertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010en_ZA
dc.typeDoctoral Thesis
dc.type.qualificationlevelDoctoral
dc.type.qualificationnamePhDen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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