On the nomological relations of culture and market orientation : the case of the German and South African automotive industries
Doctoral Thesis
2009
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University of Cape Town
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Abstract
The current research examines the effects of cultural institutions on the relationships of market orientation and its theorized antecedents. Market orientation (MO) is one of the most prominent topics in scholarly marketing research.
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Includes abstract.
Includes bibliographical references (p. 248-307).
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Reference:
Gress, T. 2009. On the nomological relations of culture and market orientation : the case of the German and South African automotive industries. University of Cape Town.