The moderating effect of time-perspective on the intention-behaviour relationship

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dc.contributor.advisorBotha, Elsamarien_ZA
dc.contributor.authorWickham, Bradleyen_ZA
dc.date.accessioned2014-10-17T10:11:00Z
dc.date.available2014-10-17T10:11:00Z
dc.date.issued2014en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractSelf-report measures of intentions are widely pursed in marketing research and are based on the premise that they are reliable proxies for actual ensuing behaviour. Although research supports this assumed relationship between intentions and behaviour, mounting empirical evidence suggests that the strength of this relationship is often modest at best. The inconsistency between what is said and what is done on the part of respondents results in a so called "intention-behaviour gap", which impinges upon marketers' ability to accurately explain and predict consumer behaviour. Gaining insight into factors which may potentially narrow this gap is of utmost importance to guard and/or enhance the value of marketing research. Despite offering considerable insight, the current state of the literature leaves as much as two-thirds of the discord unexplained. This study aimed to contribute to this stream of research by identifying a further variable which may offer additional explained variance; namely time-perspective. This novel psychological construct has been shown in the fields of psychology and behavioural economics to exert a profound influence on behaviour, particularly in so far as individuals failing to follow through on stated intentions. This study investigates whether time-perspective exerts a similar effect on consumer behaviour, particularly the extent to which such considerations enhance the predictive accuracy of selfreported intentions. The results of this study should assist marketers to arrive at more accurate measures of intentions, thereby improving the value of their research output.en_ZA
dc.identifier.apacitationWickham, B. (2014). <i>The moderating effect of time-perspective on the intention-behaviour relationship</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/8543en_ZA
dc.identifier.chicagocitationWickham, Bradley. <i>"The moderating effect of time-perspective on the intention-behaviour relationship."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2014. http://hdl.handle.net/11427/8543en_ZA
dc.identifier.citationWickham, B. 2014. The moderating effect of time-perspective on the intention-behaviour relationship. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Wickham, Bradley AB - Self-report measures of intentions are widely pursed in marketing research and are based on the premise that they are reliable proxies for actual ensuing behaviour. Although research supports this assumed relationship between intentions and behaviour, mounting empirical evidence suggests that the strength of this relationship is often modest at best. The inconsistency between what is said and what is done on the part of respondents results in a so called "intention-behaviour gap", which impinges upon marketers' ability to accurately explain and predict consumer behaviour. Gaining insight into factors which may potentially narrow this gap is of utmost importance to guard and/or enhance the value of marketing research. Despite offering considerable insight, the current state of the literature leaves as much as two-thirds of the discord unexplained. This study aimed to contribute to this stream of research by identifying a further variable which may offer additional explained variance; namely time-perspective. This novel psychological construct has been shown in the fields of psychology and behavioural economics to exert a profound influence on behaviour, particularly in so far as individuals failing to follow through on stated intentions. This study investigates whether time-perspective exerts a similar effect on consumer behaviour, particularly the extent to which such considerations enhance the predictive accuracy of selfreported intentions. The results of this study should assist marketers to arrive at more accurate measures of intentions, thereby improving the value of their research output. DA - 2014 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2014 T1 - The moderating effect of time-perspective on the intention-behaviour relationship TI - The moderating effect of time-perspective on the intention-behaviour relationship UR - http://hdl.handle.net/11427/8543 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/8543
dc.identifier.vancouvercitationWickham B. The moderating effect of time-perspective on the intention-behaviour relationship. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2014 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/8543en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.titleThe moderating effect of time-perspective on the intention-behaviour relationshipen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMBusScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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