Don't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity

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dc.contributor.authorBeneke, J
dc.contributor.authorWannke, N
dc.contributor.authorPelteret, E R
dc.contributor.authorTladi, T R
dc.contributor.authorGordon, D B
dc.date.accessioned2018-10-18T10:01:15Z
dc.date.available2018-10-18T10:01:15Z
dc.date.issued2012
dc.date.updated2018-10-18T10:00:57Z
dc.description.abstractThis research examines the extent to which the moderating variable of awareness influences the relationship between Corporate Social Responsibility beliefs and consumers’ attitudes towards their banks, and whether this significantly affects their willingness to recommend the company. The research was limited to the four major South African retail banks. The study finds that consumers’ attitudes do not, in fact, mediate the relationship between CSR beliefs and willingness to recommend. However, a direct positive relationship appears to exist between attitude and willingness to recommend. The authors find that a superficial awareness of CSR initiatives has minimal impact on their behaviour. Whilst an increased intimate knowledge of their CSR activities may thus lead to business rewards, banks should focus on their core offerings as consumers see CSR as an added benefit.
dc.identifier.apacitationBeneke, J., Wannke, N., Pelteret, E. R., Tladi, T. R., & Gordon, D. B. (2012). Don't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity. <i>South African Journal of Business Management</i>, http://hdl.handle.net/11427/28932en_ZA
dc.identifier.chicagocitationBeneke, J, N Wannke, E R Pelteret, T R Tladi, and D B Gordon "Don't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity." <i>South African Journal of Business Management</i> (2012) http://hdl.handle.net/11427/28932en_ZA
dc.identifier.citationPelteret, E., Gordon, D., Wannke, N., Tladi, T., & Beneke, J. (2012). Don't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity. South African Journal of Business Management, 43(1), 45-56.
dc.identifier.ris TY - AU - Beneke, J AU - Wannke, N AU - Pelteret, E R AU - Tladi, T R AU - Gordon, D B AB - This research examines the extent to which the moderating variable of awareness influences the relationship between Corporate Social Responsibility beliefs and consumers’ attitudes towards their banks, and whether this significantly affects their willingness to recommend the company. The research was limited to the four major South African retail banks. The study finds that consumers’ attitudes do not, in fact, mediate the relationship between CSR beliefs and willingness to recommend. However, a direct positive relationship appears to exist between attitude and willingness to recommend. The authors find that a superficial awareness of CSR initiatives has minimal impact on their behaviour. Whilst an increased intimate knowledge of their CSR activities may thus lead to business rewards, banks should focus on their core offerings as consumers see CSR as an added benefit. DA - 2012 DB - OpenUCT DP - University of Cape Town J1 - South African Journal of Business Management LK - https://open.uct.ac.za PB - University of Cape Town PY - 2012 T1 - Don't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity TI - Don't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity UR - http://hdl.handle.net/11427/28932 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/28932
dc.identifier.vancouvercitationBeneke J, Wannke N, Pelteret ER, Tladi TR, Gordon DB. Don't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity. South African Journal of Business Management. 2012; http://hdl.handle.net/11427/28932.en_ZA
dc.language.isoeng
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.sourceSouth African Journal of Business Management
dc.source.urihttps://sajbm.org/index.php/sajbm
dc.titleDon't bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity
dc.typeJournal Article
uct.type.filetypeText
uct.type.filetypeImage
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