“Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination

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dc.contributor.authorWillis, Natalie
dc.contributor.authorHill, Sophie
dc.contributor.authorKaufman, Jessica
dc.contributor.authorLewin, Simon
dc.contributor.authorKis-Rigo, John
dc.contributor.authorDe Castro Freire, Sara B
dc.contributor.authorBosch-Capblanch, Xavier
dc.contributor.authorGlenton, Claire
dc.contributor.authorLin, Vivian
dc.contributor.authorRobinson, Priscilla
dc.contributor.authorWiysonge, Charles S
dc.date.accessioned2016-08-12T13:58:12Z
dc.date.available2016-08-12T13:58:12Z
dc.date.issued2013-05-11
dc.date.updated2016-08-08T18:03:14Z
dc.description.abstractBackground: Vaccination is a cost-effective public health measure and is central to the Millennium Development Goal of reducing child mortality. However, childhood vaccination coverage remains sub-optimal in many settings. While communication is a key feature of vaccination programmes, we are not aware of any comprehensive approach to organising the broad range of communication interventions that can be delivered to parents and communities to improve vaccination coverage. Developing a classification system (taxonomy) organised into conceptually similar categories will aid in: understanding the relationships between different types of communication interventions; facilitating conceptual mapping of these interventions; clarifying the key purposes and features of interventions to aid implementation and evaluation; and identifying areas where evidence is strong and where there are gaps. This paper reports on the development of the ‘Communicate to vaccinate’ taxonomy. Methods: The taxonomy was developed in two stages. Stage 1 included: 1) forming an advisory group; 2) searching for descriptions of interventions in trials (CENTRAL database) and general health literature (Medline); 3) developing a sampling strategy; 4) screening the search results; 5) developing a data extraction form; and 6) extracting intervention data. Stage 2 included: 1) grouping the interventions according to purpose; 2) holding deliberative forums in English and French with key vaccination stakeholders to gather feedback; 3) conducting a targeted search of grey literature to supplement the taxonomy; 4) finalising the taxonomy based on the input provided. Results: The taxonomy includes seven main categories of communication interventions: inform or educate, remind or recall, teach skills, provide support, facilitate decision making, enable communication and enhance community ownership. These categories are broken down into 43 intervention types across three target groups: parents or soon-to-be-parents; communities, community members or volunteers; and health care providers. Conclusions: Our taxonomy illuminates and organises this field and identifies the range of available communication interventions to increase routine childhood vaccination uptake. We have utilised a variety of data sources, capturing information from rigorous evaluations such as randomised trials as well as experiences and knowledge of practitioners and vaccination stakeholders. The taxonomy reflects current public health practice and can guide the future development of vaccination programmes.
dc.identifier.apacitationWillis, N., Hill, S., Kaufman, J., Lewin, S., Kis-Rigo, J., De Castro Freire, S. B., ... Wiysonge, C. S. (2013). “Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination. <i>BMC International Health and Human Rights</i>, http://hdl.handle.net/11427/21220en_ZA
dc.identifier.chicagocitationWillis, Natalie, Sophie Hill, Jessica Kaufman, Simon Lewin, John Kis-Rigo, Sara B De Castro Freire, Xavier Bosch-Capblanch, et al "“Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination." <i>BMC International Health and Human Rights</i> (2013) http://hdl.handle.net/11427/21220en_ZA
dc.identifier.citationWillis, N., Hill, S., Kaufman, J., Lewin, S., Kis-Rigo, J., Freire, S. B. D. C., ... & Wiysonge, C. S. (2013). “Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination. BMC international health and human rights,13(1):23.
dc.identifier.ris TY - Journal Article AU - Willis, Natalie AU - Hill, Sophie AU - Kaufman, Jessica AU - Lewin, Simon AU - Kis-Rigo, John AU - De Castro Freire, Sara B AU - Bosch-Capblanch, Xavier AU - Glenton, Claire AU - Lin, Vivian AU - Robinson, Priscilla AU - Wiysonge, Charles S AB - Background: Vaccination is a cost-effective public health measure and is central to the Millennium Development Goal of reducing child mortality. However, childhood vaccination coverage remains sub-optimal in many settings. While communication is a key feature of vaccination programmes, we are not aware of any comprehensive approach to organising the broad range of communication interventions that can be delivered to parents and communities to improve vaccination coverage. Developing a classification system (taxonomy) organised into conceptually similar categories will aid in: understanding the relationships between different types of communication interventions; facilitating conceptual mapping of these interventions; clarifying the key purposes and features of interventions to aid implementation and evaluation; and identifying areas where evidence is strong and where there are gaps. This paper reports on the development of the ‘Communicate to vaccinate’ taxonomy. Methods: The taxonomy was developed in two stages. Stage 1 included: 1) forming an advisory group; 2) searching for descriptions of interventions in trials (CENTRAL database) and general health literature (Medline); 3) developing a sampling strategy; 4) screening the search results; 5) developing a data extraction form; and 6) extracting intervention data. Stage 2 included: 1) grouping the interventions according to purpose; 2) holding deliberative forums in English and French with key vaccination stakeholders to gather feedback; 3) conducting a targeted search of grey literature to supplement the taxonomy; 4) finalising the taxonomy based on the input provided. Results: The taxonomy includes seven main categories of communication interventions: inform or educate, remind or recall, teach skills, provide support, facilitate decision making, enable communication and enhance community ownership. These categories are broken down into 43 intervention types across three target groups: parents or soon-to-be-parents; communities, community members or volunteers; and health care providers. Conclusions: Our taxonomy illuminates and organises this field and identifies the range of available communication interventions to increase routine childhood vaccination uptake. We have utilised a variety of data sources, capturing information from rigorous evaluations such as randomised trials as well as experiences and knowledge of practitioners and vaccination stakeholders. The taxonomy reflects current public health practice and can guide the future development of vaccination programmes. DA - 2013-05-11 DB - OpenUCT DO - 10.1186/1472-698X-13-23 DP - University of Cape Town J1 - BMC International Health and Human Rights LK - https://open.uct.ac.za PB - University of Cape Town PY - 2013 T1 - “Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination TI - “Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination UR - http://hdl.handle.net/11427/21220 ER - en_ZA
dc.identifier.urihttp://dx.doi.org/10.1186/1472-698X-13-23
dc.identifier.urihttp://hdl.handle.net/11427/21220
dc.identifier.vancouvercitationWillis N, Hill S, Kaufman J, Lewin S, Kis-Rigo J, De Castro Freire SB, et al. “Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination. BMC International Health and Human Rights. 2013; http://hdl.handle.net/11427/21220.en_ZA
dc.language.rfc3066en
dc.publisherBioMed Central
dc.publisher.departmentInstitute of Infectious Disease and Molecular Medicineen_ZA
dc.publisher.facultyFaculty of Health Sciencesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.rights.holderWillis et al.; licensee BioMed Central Ltd.
dc.sourceBMC International Health and Human Rights
dc.source.urihttp://bmcinthealthhumrights.biomedcentral.com/
dc.title“Communicate to vaccinate”: the development of a taxonomy of communication interventions to improve routine childhood vaccination
dc.typeJournal Articleen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceArticleen_ZA
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