South African cinema after apartheid: A politicaleconomic exploration

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dc.contributor.authorTreffry-Goatley, Astrid
dc.date.accessioned2017-05-05T13:07:05Z
dc.date.available2017-05-05T13:07:05Z
dc.date.issued2010
dc.date.updated2016-01-07T10:38:57Z
dc.description.abstractWhen South Africa was emancipated from the oppressive apartheid regime in 1994, it was a severely divided society in need of an inclusive national identity to bind its citizens and maintain peace. Therefore, the state targeted the cultural industries, including film, as a means of promoting symbolic representations of national unity. The film industry was further identified as a priority sector for economic growth and as a potential platform for equitable redress. This article discusses existing and emerging finance, distribution and exhibition structures in the post-apartheid film industry. It considers government interventions in the form of film policies and development strategies with the purpose of examining the influence of globalising forces, in particular neoliberalism, on the apparent market-orientation of such interventions. The results presented indicate that the post-apartheid vision of equality, freedom and diversity does not always sit comfortably with the neoliberal, free-market principles promoted in the Growth, Employment and Redistribution (GEAR) programme of 1996. Moreover, it suggests that in this commercial environment, the voices of the historically oppressed black majority, rather than enjoying a sense of artistic and creative freedom, can in fact encounter commercial censorship through the commodification of films for an export-orientated market.
dc.identifierhttp://dx.doi.org/10.1080/02500160903525023
dc.identifier.apacitationTreffry-Goatley, A. (2010). South African cinema after apartheid: A politicaleconomic exploration. <i>Communicatio: South African Journal for Communication Theory and Research</i>, http://hdl.handle.net/11427/24244en_ZA
dc.identifier.chicagocitationTreffry-Goatley, Astrid "South African cinema after apartheid: A politicaleconomic exploration." <i>Communicatio: South African Journal for Communication Theory and Research</i> (2010) http://hdl.handle.net/11427/24244en_ZA
dc.identifier.citationTreffry-Goatley, A. (2010). South African cinema after apartheid: A political-economic exploration. Communicatio: South African Journal for Communication Theory and Research, 36(1), 37-57.
dc.identifier.ris TY - Journal Article AU - Treffry-Goatley, Astrid AB - When South Africa was emancipated from the oppressive apartheid regime in 1994, it was a severely divided society in need of an inclusive national identity to bind its citizens and maintain peace. Therefore, the state targeted the cultural industries, including film, as a means of promoting symbolic representations of national unity. The film industry was further identified as a priority sector for economic growth and as a potential platform for equitable redress. This article discusses existing and emerging finance, distribution and exhibition structures in the post-apartheid film industry. It considers government interventions in the form of film policies and development strategies with the purpose of examining the influence of globalising forces, in particular neoliberalism, on the apparent market-orientation of such interventions. The results presented indicate that the post-apartheid vision of equality, freedom and diversity does not always sit comfortably with the neoliberal, free-market principles promoted in the Growth, Employment and Redistribution (GEAR) programme of 1996. Moreover, it suggests that in this commercial environment, the voices of the historically oppressed black majority, rather than enjoying a sense of artistic and creative freedom, can in fact encounter commercial censorship through the commodification of films for an export-orientated market. DA - 2010 DB - OpenUCT DP - University of Cape Town J1 - Communicatio: South African Journal for Communication Theory and Research LK - https://open.uct.ac.za PB - University of Cape Town PY - 2010 T1 - South African cinema after apartheid: A politicaleconomic exploration TI - South African cinema after apartheid: A politicaleconomic exploration UR - http://hdl.handle.net/11427/24244 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/24244
dc.identifier.vancouvercitationTreffry-Goatley A. South African cinema after apartheid: A politicaleconomic exploration. Communicatio: South African Journal for Communication Theory and Research. 2010; http://hdl.handle.net/11427/24244.en_ZA
dc.language.isoeng
dc.publisher.departmentCentre for Film and Media Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.sourceCommunicatio: South African Journal for Communication Theory and Research
dc.source.urihttp://www.tandfonline.com/loi/rcsa20
dc.subject.otherequality
dc.subject.otherfilm industry
dc.subject.otherfreedom
dc.subject.otherglobalisation
dc.subject.othermulticulturalism
dc.subject.othermultilingualism
dc.subject.othernational identity
dc.titleSouth African cinema after apartheid: A politicaleconomic exploration
dc.typeJournal Articleen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceArticleen_ZA
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