“A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour
| dc.contributor.advisor | Willows, Gizelle | |
| dc.contributor.author | Govender, Derisa | |
| dc.date.accessioned | 2025-08-26T08:48:56Z | |
| dc.date.available | 2025-08-26T08:48:56Z | |
| dc.date.issued | 2025 | |
| dc.date.updated | 2025-08-26T08:45:13Z | |
| dc.description.abstract | As new entrants into the workforce and future financial leaders, young professionals are critical to economic success. Therefore, understanding factors shaping their financial behaviour is crucial to improving their personal financial decision-making abilities. Adopting a qualitative approach consisting of semi-structured, open-ended interviews, this study explores the perceived influences on young accounting professionals' personal financial behaviour through the lens of socialisation. Portraying real stories of young South African accountants, active participants in a developing economy, this paper unravels traditional conceptions of determinants of financial behaviour, thus contributing to extant quantitative results. Among South Africa's diverse population of young accounting professionals, households were found to be most influential on all elements of financial behaviour. Increasingly, social media and the Internet influence spending and savings decisions, however the inability to verify online information poses a challenge to how young professionals consume and apply online information in their lives. Thus, these and other findings are instrumental in guiding parents and guardians, educators, and other interested parties in fostering young professionals' financial well-being. | |
| dc.identifier.apacitation | Govender, D. (2025). <i>“A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour</i>. (). University of Cape Town ,Faculty of Commerce ,College of Accounting. Retrieved from http://hdl.handle.net/11427/41622 | en_ZA |
| dc.identifier.chicagocitation | Govender, Derisa. <i>"“A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour."</i> ., University of Cape Town ,Faculty of Commerce ,College of Accounting, 2025. http://hdl.handle.net/11427/41622 | en_ZA |
| dc.identifier.citation | Govender, D. 2025. “A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour. . University of Cape Town ,Faculty of Commerce ,College of Accounting. http://hdl.handle.net/11427/41622 | en_ZA |
| dc.identifier.ris | TY - Thesis / Dissertation AU - Govender, Derisa AB - As new entrants into the workforce and future financial leaders, young professionals are critical to economic success. Therefore, understanding factors shaping their financial behaviour is crucial to improving their personal financial decision-making abilities. Adopting a qualitative approach consisting of semi-structured, open-ended interviews, this study explores the perceived influences on young accounting professionals' personal financial behaviour through the lens of socialisation. Portraying real stories of young South African accountants, active participants in a developing economy, this paper unravels traditional conceptions of determinants of financial behaviour, thus contributing to extant quantitative results. Among South Africa's diverse population of young accounting professionals, households were found to be most influential on all elements of financial behaviour. Increasingly, social media and the Internet influence spending and savings decisions, however the inability to verify online information poses a challenge to how young professionals consume and apply online information in their lives. Thus, these and other findings are instrumental in guiding parents and guardians, educators, and other interested parties in fostering young professionals' financial well-being. DA - 2025 DB - OpenUCT DP - University of Cape Town KW - Personal financial behaviour KW - young professionals KW - financial decision-making LK - https://open.uct.ac.za PB - University of Cape Town PY - 2025 T1 - “A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour TI - “A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour UR - http://hdl.handle.net/11427/41622 ER - | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/11427/41622 | |
| dc.identifier.vancouvercitation | Govender D. “A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour. []. University of Cape Town ,Faculty of Commerce ,College of Accounting, 2025 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/41622 | en_ZA |
| dc.language.iso | en | |
| dc.language.rfc3066 | eng | |
| dc.publisher.department | College of Accounting | |
| dc.publisher.faculty | Faculty of Commerce | |
| dc.publisher.institution | University of Cape Town | |
| dc.subject | Personal financial behaviour | |
| dc.subject | young professionals | |
| dc.subject | financial decision-making | |
| dc.title | “A penny for your thoughts?”: exploring influences on young accounting professionals' financial behaviour | |
| dc.type | Thesis / Dissertation | |
| dc.type.qualificationlevel | Masters | |
| dc.type.qualificationlevel | MCom |