Barack Obama's rise to power : reinventing political campaigns

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dc.contributor.authorAraujo-Quintero, Carolinaen_ZA
dc.date.accessioned2015-01-10T06:50:57Z
dc.date.available2015-01-10T06:50:57Z
dc.date.issued2009en_ZA
dc.descriptionIncludes abstract.en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractThis research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. The findings suggest that while historic forces, such as economic turbulence and the unpopularity of outgoing President George W Bush, helped propel Obama to power, his campaign was nonetheless revolutionary. It will be argued that it contained several elements of trail blazing innovation that are likely to redefine political communications in the U.S and globally.en_ZA
dc.identifier.apacitationAraujo-Quintero, C. (2009). <i>Barack Obama's rise to power : reinventing political campaigns</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies. Retrieved from http://hdl.handle.net/11427/11897en_ZA
dc.identifier.chicagocitationAraujo-Quintero, Carolina. <i>"Barack Obama's rise to power : reinventing political campaigns."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2009. http://hdl.handle.net/11427/11897en_ZA
dc.identifier.citationAraujo-Quintero, C. 2009. Barack Obama's rise to power : reinventing political campaigns. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Araujo-Quintero, Carolina AB - This research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. The findings suggest that while historic forces, such as economic turbulence and the unpopularity of outgoing President George W Bush, helped propel Obama to power, his campaign was nonetheless revolutionary. It will be argued that it contained several elements of trail blazing innovation that are likely to redefine political communications in the U.S and globally. DA - 2009 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2009 T1 - Barack Obama's rise to power : reinventing political campaigns TI - Barack Obama's rise to power : reinventing political campaigns UR - http://hdl.handle.net/11427/11897 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/11897
dc.identifier.vancouvercitationAraujo-Quintero C. Barack Obama's rise to power : reinventing political campaigns. [Thesis]. University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2009 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/11897en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentCentre for Film and Media Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherMedia Theory and Practiceen_ZA
dc.titleBarack Obama's rise to power : reinventing political campaignsen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMAen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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