Consumer perceptions of private label brands within the retail grocery sector of South Africa
| dc.contributor.author | Beneke, Justin | |
| dc.date.accessioned | 2018-04-03T13:03:18Z | |
| dc.date.available | 2018-04-03T13:03:18Z | |
| dc.date.issued | 2010 | |
| dc.date.updated | 2016-01-20T11:22:31Z | |
| dc.description.abstract | This exploratory study serves to investigate the perceptions of fast moving private label brands in the South African grocery food sector. Successful positioning of these brands has been achieved globally, most notably in developed markets. However, in a South African context this does not appear to be the case. To this end, research has been undertaken in order to better understand the current position these brands occupy in the minds of South African consumers. Included in the study is the consideration of critical branding elements such as trust, availability, pricing, packaging, etc. The knowledge gained through this research should ideally facilitate the process of advancing private label brand research in an academic context and improving brand positioning, increasing market share and optimizing profit extracted from private label brands in a managerial context. | |
| dc.identifier.apacitation | Beneke, J. (2010). Consumer perceptions of private label brands within the retail grocery sector of South Africa. <i>African Journal Of Business Management</i>, http://hdl.handle.net/11427/27744 | en_ZA |
| dc.identifier.chicagocitation | Beneke, Justin "Consumer perceptions of private label brands within the retail grocery sector of South Africa." <i>African Journal Of Business Management</i> (2010) http://hdl.handle.net/11427/27744 | en_ZA |
| dc.identifier.citation | Beneke, J. (2010). Consumer perceptions of private label brands within the retail grocery sector of South Africa. African Journal of Business Management, 4(2), 203-220. | |
| dc.identifier.ris | TY - Journal Article AU - Beneke, Justin AB - This exploratory study serves to investigate the perceptions of fast moving private label brands in the South African grocery food sector. Successful positioning of these brands has been achieved globally, most notably in developed markets. However, in a South African context this does not appear to be the case. To this end, research has been undertaken in order to better understand the current position these brands occupy in the minds of South African consumers. Included in the study is the consideration of critical branding elements such as trust, availability, pricing, packaging, etc. The knowledge gained through this research should ideally facilitate the process of advancing private label brand research in an academic context and improving brand positioning, increasing market share and optimizing profit extracted from private label brands in a managerial context. DA - 2010 DB - OpenUCT DP - University of Cape Town J1 - African Journal Of Business Management LK - https://open.uct.ac.za PB - University of Cape Town PY - 2010 T1 - Consumer perceptions of private label brands within the retail grocery sector of South Africa TI - Consumer perceptions of private label brands within the retail grocery sector of South Africa UR - http://hdl.handle.net/11427/27744 ER - | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/11427/27744 | |
| dc.identifier.vancouvercitation | Beneke J. Consumer perceptions of private label brands within the retail grocery sector of South Africa. African Journal Of Business Management. 2010; http://hdl.handle.net/11427/27744. | en_ZA |
| dc.language.iso | eng | |
| dc.publisher.department | School of Management Studies | en_ZA |
| dc.publisher.faculty | Faculty of Commerce | en_ZA |
| dc.publisher.institution | University of Cape Town | |
| dc.source | African Journal Of Business Management | |
| dc.subject.other | Private label | |
| dc.subject.other | store brand | |
| dc.subject.other | own label | |
| dc.subject.other | supermarket | |
| dc.subject.other | grocery | |
| dc.subject.other | perceptions | |
| dc.subject.other | South Africa | |
| dc.title | Consumer perceptions of private label brands within the retail grocery sector of South Africa | |
| dc.type | Journal Article | |
| uct.type.filetype | Text | |
| uct.type.filetype | Image |