Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter

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dc.contributor.advisorIrwin, Ronalden_ZA
dc.contributor.authorGriffiths, Samanthaen_ZA
dc.date.accessioned2015-01-11T04:58:08Z
dc.date.available2015-01-11T04:58:08Z
dc.date.issued2012en_ZA
dc.descriptionIncludes abstract.en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractThis paper explores the mobile social networking patterns of a sample of Black, White and Coloured adolescents attending three different schools in Cape Town, South Africa. The researcher utilises the Uses and Gratifications theory and qualitative research methodology in the form of focus groups and one-on-one semi-structured interviews to explore what gratifications this sample of students, aged 14-7 years, derive from three mobile social networking brands - MXit, Facebook and Twitter.en_ZA
dc.identifier.apacitationGriffiths, S. (2012). <i>Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies. Retrieved from http://hdl.handle.net/11427/12052en_ZA
dc.identifier.chicagocitationGriffiths, Samantha. <i>"Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2012. http://hdl.handle.net/11427/12052en_ZA
dc.identifier.citationGriffiths, S. 2012. Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Griffiths, Samantha AB - This paper explores the mobile social networking patterns of a sample of Black, White and Coloured adolescents attending three different schools in Cape Town, South Africa. The researcher utilises the Uses and Gratifications theory and qualitative research methodology in the form of focus groups and one-on-one semi-structured interviews to explore what gratifications this sample of students, aged 14-7 years, derive from three mobile social networking brands - MXit, Facebook and Twitter. DA - 2012 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2012 T1 - Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter TI - Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter UR - http://hdl.handle.net/11427/12052 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/12052
dc.identifier.vancouvercitationGriffiths S. Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter. [Thesis]. University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2012 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/12052en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentCentre for Film and Media Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherFilm and Media Studiesen_ZA
dc.titleInterpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitteren_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMAen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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