Public relations via Twitter : an analysis of South African commercial organisations

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dc.contributor.advisorBosch, Tanja Een_ZA
dc.contributor.authorMoyo, Lungileen_ZA
dc.date.accessioned2015-08-15T05:32:44Z
dc.date.available2015-08-15T05:32:44Z
dc.date.issued2015en_ZA
dc.description.abstractBackground: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational network that allows conversational communication. It seeks to identify how commercial brands in South Africa use Twitter as a public relations/communication tool. Aim and Objective: In attempt to learn whether current South African tweets among certain organisations follow Western practices of public relations, the study aims to understand and identify how commercial brands in South Africa communicate with their publics through Twitter. Revealing the content of these organisations’ tweets facilitated the fulfilment of this objective.en_ZA
dc.identifier.apacitationMoyo, L. (2015). <i>Public relations via Twitter : an analysis of South African commercial organisations</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies. Retrieved from http://hdl.handle.net/11427/13768en_ZA
dc.identifier.chicagocitationMoyo, Lungile. <i>"Public relations via Twitter : an analysis of South African commercial organisations."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2015. http://hdl.handle.net/11427/13768en_ZA
dc.identifier.citationMoyo, L. 2015. Public relations via Twitter : an analysis of South African commercial organisations. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Moyo, Lungile AB - Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational network that allows conversational communication. It seeks to identify how commercial brands in South Africa use Twitter as a public relations/communication tool. Aim and Objective: In attempt to learn whether current South African tweets among certain organisations follow Western practices of public relations, the study aims to understand and identify how commercial brands in South Africa communicate with their publics through Twitter. Revealing the content of these organisations’ tweets facilitated the fulfilment of this objective. DA - 2015 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2015 T1 - Public relations via Twitter : an analysis of South African commercial organisations TI - Public relations via Twitter : an analysis of South African commercial organisations UR - http://hdl.handle.net/11427/13768 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/13768
dc.identifier.vancouvercitationMoyo L. Public relations via Twitter : an analysis of South African commercial organisations. [Thesis]. University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2015 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/13768en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentCentre for Film and Media Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherFilm and Media Studiesen_ZA
dc.titlePublic relations via Twitter : an analysis of South African commercial organisationsen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMAen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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