Understanding merchant adoption of m-payments in South Africa

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dc.contributor.advisorSuleman, Husseinen_ZA
dc.contributor.authorKalan, Aneshen_ZA
dc.date.accessioned2017-01-19T12:29:21Z
dc.date.available2017-01-19T12:29:21Z
dc.date.issued2016en_ZA
dc.description.abstractDespite the proliferation of mobile communication technology and smartphone adoption, a number of barriers, most notably trust and security, and the lack of critical mass, have slowed the uptake of mobile payments (m-payments). Little is understood about the factors driving the success of novel, intermediating technologies such as m-payments, particularly in emerging markets. In this thesis, we empirically investigated the factors that affect the success of m-payments in Cape Town, from the merchant's perspective. The research model is based on the Perceived Characteristics of Innovation (PCI) instrument developed by Moore and Benbasat (1991) which measures an individual's perception of adopting m-payments. Our results found the main adoption drivers to be relative advantage, ease of use, results demonstrability, convenience, speed of transaction, and service provider brand value. The key barriers to adoption include cost as well as trust and security. Based on our findings, implications for practice and future studies are suggested.en_ZA
dc.identifier.apacitationKalan, A. (2016). <i>Understanding merchant adoption of m-payments in South Africa</i>. (Thesis). University of Cape Town ,Faculty of Science ,Department of Computer Science. Retrieved from http://hdl.handle.net/11427/22834en_ZA
dc.identifier.chicagocitationKalan, Anesh. <i>"Understanding merchant adoption of m-payments in South Africa."</i> Thesis., University of Cape Town ,Faculty of Science ,Department of Computer Science, 2016. http://hdl.handle.net/11427/22834en_ZA
dc.identifier.citationKalan, A. 2016. Understanding merchant adoption of m-payments in South Africa. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Kalan, Anesh AB - Despite the proliferation of mobile communication technology and smartphone adoption, a number of barriers, most notably trust and security, and the lack of critical mass, have slowed the uptake of mobile payments (m-payments). Little is understood about the factors driving the success of novel, intermediating technologies such as m-payments, particularly in emerging markets. In this thesis, we empirically investigated the factors that affect the success of m-payments in Cape Town, from the merchant's perspective. The research model is based on the Perceived Characteristics of Innovation (PCI) instrument developed by Moore and Benbasat (1991) which measures an individual's perception of adopting m-payments. Our results found the main adoption drivers to be relative advantage, ease of use, results demonstrability, convenience, speed of transaction, and service provider brand value. The key barriers to adoption include cost as well as trust and security. Based on our findings, implications for practice and future studies are suggested. DA - 2016 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2016 T1 - Understanding merchant adoption of m-payments in South Africa TI - Understanding merchant adoption of m-payments in South Africa UR - http://hdl.handle.net/11427/22834 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/22834
dc.identifier.vancouvercitationKalan A. Understanding merchant adoption of m-payments in South Africa. [Thesis]. University of Cape Town ,Faculty of Science ,Department of Computer Science, 2016 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/22834en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Computer Scienceen_ZA
dc.publisher.facultyFaculty of Scienceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherInformation Technologyen_ZA
dc.titleUnderstanding merchant adoption of m-payments in South Africaen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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