Delivering personalised advertising in IMS-based IPTV through direct marketing

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dc.contributor.advisorVentura, Necoen_ZA
dc.contributor.authorWilson, Phillipa Ren_ZA
dc.date.accessioned2015-01-14T07:15:17Z
dc.date.available2015-01-14T07:15:17Z
dc.date.issued2010en_ZA
dc.descriptionIncludes abstract.en_ZA
dc.descriptionIncludes bibliographical references (leaves 89-93).en_ZA
dc.description.abstractMultimedia applications and communication services are offered to users free of charge over the open Internet. However, since the Internet is a best effort network, these services are not associated with any Quality of Service (QoS) and Quality of Experience (QoE) guarantees. Furthermore, security cannot be guaranteed when using these services over the open Internet.en_ZA
dc.identifier.apacitationWilson, P. R. (2010). <i>Delivering personalised advertising in IMS-based IPTV through direct marketing</i>. (Thesis). University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Electrical Engineering. Retrieved from http://hdl.handle.net/11427/12157en_ZA
dc.identifier.chicagocitationWilson, Phillipa R. <i>"Delivering personalised advertising in IMS-based IPTV through direct marketing."</i> Thesis., University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Electrical Engineering, 2010. http://hdl.handle.net/11427/12157en_ZA
dc.identifier.citationWilson, P. 2010. Delivering personalised advertising in IMS-based IPTV through direct marketing. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Wilson, Phillipa R AB - Multimedia applications and communication services are offered to users free of charge over the open Internet. However, since the Internet is a best effort network, these services are not associated with any Quality of Service (QoS) and Quality of Experience (QoE) guarantees. Furthermore, security cannot be guaranteed when using these services over the open Internet. DA - 2010 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2010 T1 - Delivering personalised advertising in IMS-based IPTV through direct marketing TI - Delivering personalised advertising in IMS-based IPTV through direct marketing UR - http://hdl.handle.net/11427/12157 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/12157
dc.identifier.vancouvercitationWilson PR. Delivering personalised advertising in IMS-based IPTV through direct marketing. [Thesis]. University of Cape Town ,Faculty of Engineering & the Built Environment ,Department of Electrical Engineering, 2010 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/12157en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Electrical Engineeringen_ZA
dc.publisher.facultyFaculty of Engineering and the Built Environment
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherElectrical Engineeringen_ZA
dc.titleDelivering personalised advertising in IMS-based IPTV through direct marketingen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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