Importance of social media in the information sourcing phase during the decision-making process of the South African traveller

Simple item page
dc.contributor.advisorGeorge, Richarden_ZA
dc.contributor.authorLeugering, Marvinen_ZA
dc.date.accessioned2014-10-17T10:10:57Z
dc.date.available2014-10-17T10:10:57Z
dc.date.issued2014en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractThe Internet and the emergence of social media have a significant effect on the tourism industry world-wide. Tourists can search for advice online from strangers and friends who have visited the destination in the past. Research indicates that this information source is perceived as more credible than traditional marketing material such as Web sites, brochures or other forms of advertisements. More specifically, information sources on social media assist the tourist in evaluating alternatives in order to make an informed purchasing- decision. Destination marketing organisations and tourism enterprises need to understand the role that social media plays in the decision-making process in order to create effective marketing strategies online. This research paper places the focus on the South African traveller and which online sources s/he uses to search for travel information before going on holiday. Social media sources in particularly will be under investigation. There has been a dearth of research conducted in this area on emerging markets such as South Africa and this paper will fill an important gap in the academic literature. The database for this research was acquired from Travelstart; a leading digital travel agency in South Africa.en_ZA
dc.identifier.apacitationLeugering, M. (2014). <i>Importance of social media in the information sourcing phase during the decision-making process of the South African traveller</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/8541en_ZA
dc.identifier.chicagocitationLeugering, Marvin. <i>"Importance of social media in the information sourcing phase during the decision-making process of the South African traveller."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2014. http://hdl.handle.net/11427/8541en_ZA
dc.identifier.citationLeugering, M. 2014. Importance of social media in the information sourcing phase during the decision-making process of the South African traveller. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Leugering, Marvin AB - The Internet and the emergence of social media have a significant effect on the tourism industry world-wide. Tourists can search for advice online from strangers and friends who have visited the destination in the past. Research indicates that this information source is perceived as more credible than traditional marketing material such as Web sites, brochures or other forms of advertisements. More specifically, information sources on social media assist the tourist in evaluating alternatives in order to make an informed purchasing- decision. Destination marketing organisations and tourism enterprises need to understand the role that social media plays in the decision-making process in order to create effective marketing strategies online. This research paper places the focus on the South African traveller and which online sources s/he uses to search for travel information before going on holiday. Social media sources in particularly will be under investigation. There has been a dearth of research conducted in this area on emerging markets such as South Africa and this paper will fill an important gap in the academic literature. The database for this research was acquired from Travelstart; a leading digital travel agency in South Africa. DA - 2014 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2014 T1 - Importance of social media in the information sourcing phase during the decision-making process of the South African traveller TI - Importance of social media in the information sourcing phase during the decision-making process of the South African traveller UR - http://hdl.handle.net/11427/8541 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/8541
dc.identifier.vancouvercitationLeugering M. Importance of social media in the information sourcing phase during the decision-making process of the South African traveller. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2014 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/8541en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.titleImportance of social media in the information sourcing phase during the decision-making process of the South African travelleren_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMBusScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
thesis_com_2014_com_leugering_m.pdf
Size:
2.71 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Masters