The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France

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dc.contributor.advisorFerreira, Caitlin
dc.contributor.authorSakala, Kaluba
dc.date.accessioned2025-03-28T08:58:24Z
dc.date.available2025-03-28T08:58:24Z
dc.date.issued2024
dc.date.updated2025-03-28T08:53:40Z
dc.description.abstractAs environmental concerns continue to expand in relevance, businesses must shift their focus towards sustainability in their operations. Green supply chain management (GSCM) is a central strategy that seeks to diminish the environmental impact of procurement, manufacturing, transportation, and waste management. Despite this, there is a paucity of research exploring the connection between GSCM practices and consumer behaviour. This study addresses the gap by investigating the link between GSCM practices and consumer behaviour, with a specific emphasis on Amazon, a multinational retail company based in France. The theory of planned behaviour (TPB) is utilised as a conceptual framework, aiding in analysing the factors that drive consumer purchase decisions. The study adopted a qualitative methodology, conducting interviews with 15 environmentally conscious Amazon customers. Findings highlight that while consumers prioritise sustainability, other factors such as price, product availability, and convenience greatly influence their purchasing decisions. A significant discovery was the influence of knowledge and attitudes on consumer behaviour towards GSCM. The study also identified notable variations in consumers' understanding and perception of Amazon's GSCM practices. Consumer scepticism about Amazon's sustainability efforts was found to influence their purchasing decisions. By prioritising sustainability, companies can fulfil the demand for environmentally friendly products and influence consumer choices. However, it's important to acknowledge the limitations of this study, which primarily focuses on Amazon in France and may not be fully generalisable to other industries, geographical locations, and consumer demographics. Future research should delve into the impact of GSCM practices on consumer behaviour in a variety of contexts to provide a more comprehensive understanding. This study contributes to a more environmentally conscious future by understanding the factors that influence consumer decisions and addressing the challenges of implementing GSCM practices.
dc.identifier.apacitationSakala, K. (2024). <i>The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France</i>. (). University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB). Retrieved from http://hdl.handle.net/11427/41290en_ZA
dc.identifier.chicagocitationSakala, Kaluba. <i>"The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France."</i> ., University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB), 2024. http://hdl.handle.net/11427/41290en_ZA
dc.identifier.citationSakala, K. 2024. The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France. . University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB). http://hdl.handle.net/11427/41290en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Sakala, Kaluba AB - As environmental concerns continue to expand in relevance, businesses must shift their focus towards sustainability in their operations. Green supply chain management (GSCM) is a central strategy that seeks to diminish the environmental impact of procurement, manufacturing, transportation, and waste management. Despite this, there is a paucity of research exploring the connection between GSCM practices and consumer behaviour. This study addresses the gap by investigating the link between GSCM practices and consumer behaviour, with a specific emphasis on Amazon, a multinational retail company based in France. The theory of planned behaviour (TPB) is utilised as a conceptual framework, aiding in analysing the factors that drive consumer purchase decisions. The study adopted a qualitative methodology, conducting interviews with 15 environmentally conscious Amazon customers. Findings highlight that while consumers prioritise sustainability, other factors such as price, product availability, and convenience greatly influence their purchasing decisions. A significant discovery was the influence of knowledge and attitudes on consumer behaviour towards GSCM. The study also identified notable variations in consumers' understanding and perception of Amazon's GSCM practices. Consumer scepticism about Amazon's sustainability efforts was found to influence their purchasing decisions. By prioritising sustainability, companies can fulfil the demand for environmentally friendly products and influence consumer choices. However, it's important to acknowledge the limitations of this study, which primarily focuses on Amazon in France and may not be fully generalisable to other industries, geographical locations, and consumer demographics. Future research should delve into the impact of GSCM practices on consumer behaviour in a variety of contexts to provide a more comprehensive understanding. This study contributes to a more environmentally conscious future by understanding the factors that influence consumer decisions and addressing the challenges of implementing GSCM practices. DA - 2024 DB - OpenUCT DP - University of Cape Town KW - International Management LK - https://open.uct.ac.za PB - University of Cape Town PY - 2024 T1 - The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France TI - The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France UR - http://hdl.handle.net/11427/41290 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/41290
dc.identifier.vancouvercitationSakala K. The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France. []. University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB), 2024 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/41290en_ZA
dc.language.isoen
dc.language.rfc3066Eng
dc.publisher.departmentGraduate School of Business (GSB)
dc.publisher.facultyFaculty of Commerce
dc.publisher.institutionUniversity of Cape Town
dc.subjectInternational Management
dc.titleThe Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France
dc.typeThesis / Dissertation
dc.type.qualificationlevelMasters
dc.type.qualificationlevelMasters
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