An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign

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dc.contributor.advisorPatel, Zarinaen_ZA
dc.contributor.authorBuckton, Karlen_ZA
dc.date.accessioned2015-11-30T13:11:11Z
dc.date.available2015-11-30T13:11:11Z
dc.date.issued2015en_ZA
dc.description.abstractEnvironmental campaigns have generally relied upon using information alone as a way to get messages across to the public. This approach is based on the assumption of a linear relationship between information and behaviour: it is believed that educating people will lead them to be more environmentally responsible. An example of this is the information deficit model. The information-deficit model (Blake, 1999), suggests that experts inform individuals about the environment in order to achieve behaviour change. Contrary to this model, dissenters claim that the information-deficit model is not participatory or deliberative and that human behaviours are determined by factors such as individual lifestyle. This dissertation tests the assumption behind the idea that added information leads to improved environmental behaviour. The research used a case study of an urban South African environmental education program: the Smart Living Campaign in the City of Cape Town. The study is split into two sections, the first which focuses on the workplace of the companies. The second which is aimed at the households of the employees of the companies. The study focused on two variables, the impact of waste management in terms of recycling, and energy usage in terms of electricity consumption on their behaviour.en_ZA
dc.identifier.apacitationBuckton, K. (2015). <i>An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign</i>. (Thesis). University of Cape Town ,Faculty of Science ,Department of Environmental and Geographical Science. Retrieved from http://hdl.handle.net/11427/15463en_ZA
dc.identifier.chicagocitationBuckton, Karl. <i>"An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign."</i> Thesis., University of Cape Town ,Faculty of Science ,Department of Environmental and Geographical Science, 2015. http://hdl.handle.net/11427/15463en_ZA
dc.identifier.citationBuckton, K. 2015. An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Buckton, Karl AB - Environmental campaigns have generally relied upon using information alone as a way to get messages across to the public. This approach is based on the assumption of a linear relationship between information and behaviour: it is believed that educating people will lead them to be more environmentally responsible. An example of this is the information deficit model. The information-deficit model (Blake, 1999), suggests that experts inform individuals about the environment in order to achieve behaviour change. Contrary to this model, dissenters claim that the information-deficit model is not participatory or deliberative and that human behaviours are determined by factors such as individual lifestyle. This dissertation tests the assumption behind the idea that added information leads to improved environmental behaviour. The research used a case study of an urban South African environmental education program: the Smart Living Campaign in the City of Cape Town. The study is split into two sections, the first which focuses on the workplace of the companies. The second which is aimed at the households of the employees of the companies. The study focused on two variables, the impact of waste management in terms of recycling, and energy usage in terms of electricity consumption on their behaviour. DA - 2015 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2015 T1 - An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign TI - An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign UR - http://hdl.handle.net/11427/15463 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/15463
dc.identifier.vancouvercitationBuckton K. An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign. [Thesis]. University of Cape Town ,Faculty of Science ,Department of Environmental and Geographical Science, 2015 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/15463en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Environmental and Geographical Scienceen_ZA
dc.publisher.facultyFaculty of Scienceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherEnvironment, Society and Sustainabilityen_ZA
dc.titleAn investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaignen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMPhilen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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