Assessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation study

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dc.contributor.advisorConradie, Beatriceen_ZA
dc.contributor.authorHarrison, Christopher Gen_ZA
dc.date.accessioned2014-07-31T12:28:17Z
dc.date.available2014-07-31T12:28:17Z
dc.date.issued2013en_ZA
dc.descriptionIncludes abstract.
dc.descriptionIncludes bibligraphical references.
dc.description.abstractThe study presented in this paper examines the demand for green electricity products amongst upper-middle income Western Cape households. A social cost-benefit analysis to inform electricity investment planning requires the environmental benefit of using green electricity to be expressed in monetary terms. Since existing markets trade in electricity as a homogenous good, market data is of little use in this regard, and non-market valuation approaches are required. This study seeks to answer three key questions: To what extent would upper-middle income households in the Western Cape Province be willing to purchase premium-priced green electricity products? What is the maximum amount that a typical upper-middle income Western Cape household would be willing to pay for such a green electricity product? And: What are the demographic and attitudinal characteristics of adopting households and their members? To answer these questions the contingent valuation methodology was employed, using primary data from a survey (n=464) conducted in Cape Town during April and May of 2012. This survey sought to assess WTP using a hypothetical market, and gathered data on eleven demographic and attitudinal factors selected as possible determinants of WTP on the basis of a literature review.en_ZA
dc.identifier.apacitationHarrison, C. G. (2013). <i>Assessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation study</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Economics. Retrieved from http://hdl.handle.net/11427/5794en_ZA
dc.identifier.chicagocitationHarrison, Christopher G. <i>"Assessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation study."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Economics, 2013. http://hdl.handle.net/11427/5794en_ZA
dc.identifier.citationHarrison, C. 2013. Assessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation study. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Harrison, Christopher G AB - The study presented in this paper examines the demand for green electricity products amongst upper-middle income Western Cape households. A social cost-benefit analysis to inform electricity investment planning requires the environmental benefit of using green electricity to be expressed in monetary terms. Since existing markets trade in electricity as a homogenous good, market data is of little use in this regard, and non-market valuation approaches are required. This study seeks to answer three key questions: To what extent would upper-middle income households in the Western Cape Province be willing to purchase premium-priced green electricity products? What is the maximum amount that a typical upper-middle income Western Cape household would be willing to pay for such a green electricity product? And: What are the demographic and attitudinal characteristics of adopting households and their members? To answer these questions the contingent valuation methodology was employed, using primary data from a survey (n=464) conducted in Cape Town during April and May of 2012. This survey sought to assess WTP using a hypothetical market, and gathered data on eleven demographic and attitudinal factors selected as possible determinants of WTP on the basis of a literature review. DA - 2013 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2013 T1 - Assessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation study TI - Assessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation study UR - http://hdl.handle.net/11427/5794 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/5794
dc.identifier.vancouvercitationHarrison CG. Assessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation study. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Economics, 2013 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/5794en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentSchool of Economicsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherEconomicsen_ZA
dc.titleAssessing demand for green electricity products amongst upper-middle income Western Cape households a contingent valuation studyen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMComen_ZA
uct.type.filetypeText
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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