The law affecting comparative advertising in South Africa

Simple item page
dc.contributor.advisorFagan, Antonen_ZA
dc.contributor.authorKadelbach, Philippen_ZA
dc.date.accessioned2015-01-02T09:23:44Z
dc.date.available2015-01-02T09:23:44Z
dc.date.issued2003en_ZA
dc.descriptionIncludes bibliographical references (p. 153-159).en_ZA
dc.description.abstractPreliminary research showed that: firstly, South Africa's policy on comparative advertising is restrictive, and, secondly, that the country has a market structure where such advertising has the potential for a very positive effect on the market. Realising the potential role advertising could play in South Africa, the concept was born; not only to present South Africa's policy on the issue, but also to embark on an abstract analysis of the advertising regulation structure. The analysis provides the opportunity to present reasons for the present restrictive policy, and provides an essential background to pinpointing why policy changes might be necessary, and the changes required to reach a more satisfactory conclusion, based on literature and case reports available to me as at July 2002.en_ZA
dc.identifier.apacitationKadelbach, P. (2003). <i>The law affecting comparative advertising in South Africa</i>. (Thesis). University of Cape Town ,Faculty of Law ,Department of Commercial Law. Retrieved from http://hdl.handle.net/11427/11035en_ZA
dc.identifier.chicagocitationKadelbach, Philipp. <i>"The law affecting comparative advertising in South Africa."</i> Thesis., University of Cape Town ,Faculty of Law ,Department of Commercial Law, 2003. http://hdl.handle.net/11427/11035en_ZA
dc.identifier.citationKadelbach, P. 2003. The law affecting comparative advertising in South Africa. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Kadelbach, Philipp AB - Preliminary research showed that: firstly, South Africa's policy on comparative advertising is restrictive, and, secondly, that the country has a market structure where such advertising has the potential for a very positive effect on the market. Realising the potential role advertising could play in South Africa, the concept was born; not only to present South Africa's policy on the issue, but also to embark on an abstract analysis of the advertising regulation structure. The analysis provides the opportunity to present reasons for the present restrictive policy, and provides an essential background to pinpointing why policy changes might be necessary, and the changes required to reach a more satisfactory conclusion, based on literature and case reports available to me as at July 2002. DA - 2003 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2003 T1 - The law affecting comparative advertising in South Africa TI - The law affecting comparative advertising in South Africa UR - http://hdl.handle.net/11427/11035 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/11035
dc.identifier.vancouvercitationKadelbach P. The law affecting comparative advertising in South Africa. [Thesis]. University of Cape Town ,Faculty of Law ,Department of Commercial Law, 2003 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/11035en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Commercial Lawen_ZA
dc.publisher.facultyFaculty of Lawen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherComparative advertisingen_ZA
dc.titleThe law affecting comparative advertising in South Africaen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameLLMen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
thesis_law_2003_kadeblach_p.pdf
Size:
8.3 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Masters