A formative evaluation of an instant messaging-based HIV and AIDS helpline in South Africa

Master Thesis

2012

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University of Cape Town

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Widespread adoption of mobile phone-based innovative interventions hinge on clear guidelines and standards being established on how such programmes should be designed and implemented to promote high impact levels. This report is a formative evaluation of RedChatZone, a pilot instant messaging-based programme implemented in 2009 to provide an HIV and AIDS helpline via Mxit, an instant messaging platform.
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