Improving the viability of a regional government funded trade promotion organisation : a case study

Master Thesis

2009

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http://hdl.handle.net/11427/10734
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thesis_com_2009_xaba_g.pdf (4.51 MB)
Authors
Xaba, Gloria Sibongile Zanele
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University of Cape Town

Department
School of Management Studies
Faculty
Faculty of Commerce
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Abstract
The objective of this dissertation is to understand the critical elements that are needed to ensure the viability of a government funded regional trade promotion organisation. This is done by using the Western Cape Trade and Investment Promotion Agency of the Western Cape (Wesgro) as a case study. The mandate of Wesgro is (a) to attract and facilitate foreign and domestic direct investment into the Western Cape, (b) to grow exports of products and services of the Western Cape through development of export capability, demand and market access, (c) to market the Western Cape as a competitive business destination within the national and international arenas. The mandate aims to contribute to the strengthening of the province and promote equitable participation in the economy by sectors of the community and all regions of the province.
Description

Includes bibliographical references (leaves 93-101).

Keywords
Wine Business Management

Reference:

Xaba, G. 2009. Improving the viability of a regional government funded trade promotion organisation : a case study. University of Cape Town.

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