Realising partnership needs : a grounded theory of mobile banking service providers in Zimbabwe
Master Thesis
2013
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University of Cape Town
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Mobile banking in Zimbabwe as a new phenomenon has been generally unexploredacademically. The infant industry has seen various stakeholders step up to partake in thedevelopment of mobile banking services with various renditions of the phenomenonsurfacing. The coming together of the stakeholders from different backgrounds has not beenwithout complications. This study employs the Classic Grounded Theory methodology in aneffort to discover the main concerns of the stakeholders involved in the development ofmobile banking in Zimbabwe. The study finds that the main concern of these people ispartnering. A grounded theory on how the need for partnering is realised and pursued througha three stage process named the Realisations Process is developed. The Realisations Processis how the stakeholders involved resolve their main concern by initially realising their needfor partnering, reaching out to and engaging potential partners and eventually partnering withthem on the condition they similarly realise the need to partner.
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Mujuru, T. 2013. Realising partnership needs : a grounded theory of mobile banking service providers in Zimbabwe. University of Cape Town.