An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience

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dc.contributor.authorPrayag, Girishen_ZA
dc.date.accessioned2015-01-02T09:06:33Z
dc.date.available2015-01-02T09:06:33Z
dc.date.issued2003en_ZA
dc.descriptionBibliography: leaves 283-291.en_ZA
dc.description.abstractThe fundamental product in tourism is the destination experience. Despite Cape Town offering a unique experience, the destination lacks a dear and positive brand images that persuade international tourists to visit. Currently, it cannot be ascertained how international travellers perceive brand Cape Town. As such it is felt that a significant number of tourists are being forsaken. Thus, it is imperative that research be conducted in order to gain a greater understanding of the brand, thereby enabling Cape Town to be positioned in a manner that lives up to tourists' expectations. In April 2001, the Joint Marketing Initiative was created to align the marketing efforts of the various destination-marketing organisations responsible for marketing the province of Western Cape and the city of cape Town both internationally and domestically. This is necessary to achieve consistency in image and message communication. This investigation is one of many commissioned by the Cape Metropolitan Tourism to improve stakeholders' understanding of brand Cape Town.en_ZA
dc.identifier.apacitationPrayag, G. (2003). <i>An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Marketing. Retrieved from http://hdl.handle.net/11427/10968en_ZA
dc.identifier.chicagocitationPrayag, Girish. <i>"An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Marketing, 2003. http://hdl.handle.net/11427/10968en_ZA
dc.identifier.citationPrayag, G. 2003. An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Prayag, Girish AB - The fundamental product in tourism is the destination experience. Despite Cape Town offering a unique experience, the destination lacks a dear and positive brand images that persuade international tourists to visit. Currently, it cannot be ascertained how international travellers perceive brand Cape Town. As such it is felt that a significant number of tourists are being forsaken. Thus, it is imperative that research be conducted in order to gain a greater understanding of the brand, thereby enabling Cape Town to be positioned in a manner that lives up to tourists' expectations. In April 2001, the Joint Marketing Initiative was created to align the marketing efforts of the various destination-marketing organisations responsible for marketing the province of Western Cape and the city of cape Town both internationally and domestically. This is necessary to achieve consistency in image and message communication. This investigation is one of many commissioned by the Cape Metropolitan Tourism to improve stakeholders' understanding of brand Cape Town. DA - 2003 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2003 T1 - An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience TI - An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience UR - http://hdl.handle.net/11427/10968 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/10968
dc.identifier.vancouvercitationPrayag G. An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience. [Thesis]. University of Cape Town ,Faculty of Commerce ,Marketing, 2003 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/10968en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentMarketingen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherMarketing and Tourismen_ZA
dc.titleAn investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experienceen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMBusScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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