Televising Treatment: The Political Struggle for Antiretrovirals on South African Television
| dc.contributor.author | Hodes, Rebecca | |
| dc.date.accessioned | 2016-05-25T19:21:45Z | |
| dc.date.available | 2016-05-25T19:21:45Z | |
| dc.date.issued | 2010 | |
| dc.date.updated | 2016-05-25T13:43:35Z | |
| dc.description.abstract | Siyayinqoba/Beat It!</em> is an activist-aligned television programme first broadcast on South African national television in 1999. This article documents how Beat It! used the educative power of television to demystify HIV treatment and generate support for public access to antiretroviral medicines (ARVs). It seeks to address gaps in scholarship about the historical representation of HIV in the South African media, and explores how Beat It!'s earliest critique was directed at the profiteering of pharmaceutical corporations, in reflection of the struggle of HIV treatment activists against the exorbitant cost of branded ARVs. This article also examines Beat It!'s broadcast of the activist struggle against the state's refusal to roll-out a public programme for the prevention of mother-to-child transmission of HIV. Through its galvanising portrayals of the imperatives of HIV treatments, Beat It! encouraged viewers to fight for public access. | en_ZA |
| dc.identifier | http://dx.doi.org/10.1093/shm/hkp105 | |
| dc.identifier.apacitation | Hodes, R. (2010). Televising Treatment: The Political Struggle for Antiretrovirals on South African Television. <i>Social History of Medicine</i>, http://hdl.handle.net/11427/19861 | en_ZA |
| dc.identifier.chicagocitation | Hodes, Rebecca "Televising Treatment: The Political Struggle for Antiretrovirals on South African Television." <i>Social History of Medicine</i> (2010) http://hdl.handle.net/11427/19861 | en_ZA |
| dc.identifier.citation | Hodes, R. (2010). Televising treatment: The political struggle for antiretrovirals on South African television. Social history of medicine, 23(3), 639-659. | en_ZA |
| dc.identifier.ris | TY - Journal Article AU - Hodes, Rebecca AB - Siyayinqoba/Beat It!</em> is an activist-aligned television programme first broadcast on South African national television in 1999. This article documents how Beat It! used the educative power of television to demystify HIV treatment and generate support for public access to antiretroviral medicines (ARVs). It seeks to address gaps in scholarship about the historical representation of HIV in the South African media, and explores how Beat It!'s earliest critique was directed at the profiteering of pharmaceutical corporations, in reflection of the struggle of HIV treatment activists against the exorbitant cost of branded ARVs. This article also examines Beat It!'s broadcast of the activist struggle against the state's refusal to roll-out a public programme for the prevention of mother-to-child transmission of HIV. Through its galvanising portrayals of the imperatives of HIV treatments, Beat It! encouraged viewers to fight for public access. DA - 2010 DB - OpenUCT DP - University of Cape Town J1 - Social History of Medicine LK - https://open.uct.ac.za PB - University of Cape Town PY - 2010 T1 - Televising Treatment: The Political Struggle for Antiretrovirals on South African Television TI - Televising Treatment: The Political Struggle for Antiretrovirals on South African Television UR - http://hdl.handle.net/11427/19861 ER - | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/11427/19861 | |
| dc.identifier.vancouvercitation | Hodes R. Televising Treatment: The Political Struggle for Antiretrovirals on South African Television. Social History of Medicine. 2010; http://hdl.handle.net/11427/19861. | en_ZA |
| dc.language | eng | en_ZA |
| dc.publisher | Society for the Social History of Medicine | en_ZA |
| dc.publisher.department | Centre for Social Science Research(CSSR) | en_ZA |
| dc.publisher.faculty | Faculty of Humanities | en_ZA |
| dc.publisher.institution | University of Cape Town | |
| dc.source | Social History of Medicine | en_ZA |
| dc.source.uri | http://shm.oxfordjournals.org/ | |
| dc.subject.other | HIV/AIDS | |
| dc.subject.other | television | |
| dc.subject.other | South Africa | |
| dc.subject.other | activism | |
| dc.subject.other | antiretrovirals | |
| dc.title | Televising Treatment: The Political Struggle for Antiretrovirals on South African Television | en_ZA |
| dc.type | Journal Article | en_ZA |
| uct.type.filetype | Text | |
| uct.type.filetype | Image | |
| uct.type.publication | Research | en_ZA |
| uct.type.resource | Article | en_ZA |