The impact of corporate social responsibility on a company's image

Master Thesis

2006

Permanent link to this Item
http://hdl.handle.net/11427/11317
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thesis_com_2006_warner_c.pdf (3.84 MB)
Authors
Warner, Catherine
Supervisors
Chivaka, Richard
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University of Cape Town

Department
Department of Finance and Tax
Faculty
Faculty of Commerce
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Abstract
The aim of this research was to establish whether corporate social responsibility (CSR) affects a company's image by researching stakeholders' views on the CSR of an unlisted company operating in South Africa. Stakeholders of the organisation were identified and questionnaires were sent to Board members, management, employees, suppliers and customers. The results of the questionnaires were analysed to establish stakeholders' views of CSR and the implications thereof. The research provided insights into stakeholders' views on CSR and highlighted the significance of CSR to companies
Description

Includes bibliographica references (leaves 107-114).

Keywords
Financial Management

Reference:

Warner, C. 2006. The impact of corporate social responsibility on a company's image. University of Cape Town.

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Masters