The politics of consumerism : understanding the role of consumption in the political economy

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dc.contributor.advisorNoyes, John Ken_ZA
dc.contributor.authorNarshi, Jyotien_ZA
dc.date.accessioned2015-11-04T10:29:51Z
dc.date.available2015-11-04T10:29:51Z
dc.date.issued1998en_ZA
dc.descriptionBibliography: leaves 103-108.en_ZA
dc.description.abstractWere the social activity that most defines late capitalism to be named consumption would be nominated as the predominant leisure pastime of the current period. Since the well-being of a society is measured along material co-ordinates, high rates of consumption are taken as signs of an overall prosperity wherein individuals are not only economically empowered but also endowed with the putative right to express their multifarious subjectivities. Yet the reality of consumption despite consolidated efforts to assert the contrary effects a far more degraded picture than the phantasmagorical one that is widely propagated. Often treated as a neutral sphere isolated from a productionist context, consumption is a spectacle which is reflective of but hides a subterranean structure of capital accumulation. This dissertation will consequently address the manner in which capitalism has shaped the arena of consumption exemplified through the changes undergone by the commodity and argue that consumption is best understood within a framework of the political economy.en_ZA
dc.identifier.apacitationNarshi, J. (1998). <i>The politics of consumerism : understanding the role of consumption in the political economy</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Department of English Language and Literature. Retrieved from http://hdl.handle.net/11427/14630en_ZA
dc.identifier.chicagocitationNarshi, Jyoti. <i>"The politics of consumerism : understanding the role of consumption in the political economy."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Department of English Language and Literature, 1998. http://hdl.handle.net/11427/14630en_ZA
dc.identifier.citationNarshi, J. 1998. The politics of consumerism : understanding the role of consumption in the political economy. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Narshi, Jyoti AB - Were the social activity that most defines late capitalism to be named consumption would be nominated as the predominant leisure pastime of the current period. Since the well-being of a society is measured along material co-ordinates, high rates of consumption are taken as signs of an overall prosperity wherein individuals are not only economically empowered but also endowed with the putative right to express their multifarious subjectivities. Yet the reality of consumption despite consolidated efforts to assert the contrary effects a far more degraded picture than the phantasmagorical one that is widely propagated. Often treated as a neutral sphere isolated from a productionist context, consumption is a spectacle which is reflective of but hides a subterranean structure of capital accumulation. This dissertation will consequently address the manner in which capitalism has shaped the arena of consumption exemplified through the changes undergone by the commodity and argue that consumption is best understood within a framework of the political economy. DA - 1998 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 1998 T1 - The politics of consumerism : understanding the role of consumption in the political economy TI - The politics of consumerism : understanding the role of consumption in the political economy UR - http://hdl.handle.net/11427/14630 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/14630
dc.identifier.vancouvercitationNarshi J. The politics of consumerism : understanding the role of consumption in the political economy. [Thesis]. University of Cape Town ,Faculty of Humanities ,Department of English Language and Literature, 1998 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/14630en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of English Language and Literatureen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherLiterary Studiesen_ZA
dc.titleThe politics of consumerism : understanding the role of consumption in the political economyen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMAen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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